Publication: Search Engine Watch

First reported 16 hours ago - Updated 12 hours ago - 1 reports

Guest Blog Network PostJoint Confirms Google Penalty

Google's Matt Cutts confirmed via Twitter that action was taken against guest blog network PostJoint. This is the second major guest blog network that Google has penalized this year, following the highly publicized MyBlogGuest penalty last month. ... [Published Search Engine Watch - 16 hours ago]
First reported 20 hours ago - Updated 13 hours ago - 1 reports

How to Identify Non-Ranking URL Page Types Using Google Site Search

Crawling a site isn't necessarily the best first step when auditing a website, because it's hard to quantify and prioritize that data in a way that makes sense to clients. Here's how to use Google site search to identify non-ranking page types. ... [Published Search Engine Watch - 20 hours ago]
Entities: Google Inc
First reported 21 hours ago - Updated 13 hours ago - 1 reports

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos & Website

YouTube is a very crowded place, so how do you get people to watch YOUR video instead of the millions of others? With video SEO. Here's how to leverage the signals YouTube uses to get more traffic to your videos – and ultimately to your site. ... [Published Search Engine Watch - 21 hours ago]
First reported 22 hours ago - Updated 13 hours ago - 1 reports

One Easy Trick to Convert Website Visitors Into Leads

Instead of trying to motivate your prospect to do something hard, why not work the other part of the equation? Next time you're trying to increase your conversion rate, try this: make one thing easier for your prospect. ... [Published Search Engine Watch - 22 hours ago]
First reported Apr 18 2014 - Updated 22 hours ago - 1 reports

Matt Cutts on How Google Handles 404 & 410 Status Codes

In a recent webmaster help video, Google's Matt Cutts talks about the nuances of 404 vs. 410 status codes. While Google's crawlers treat 404s and 410s nearly identically, Cutts reveals that sometimes Google does treat them a little bit differently. ... [Published Search Engine Watch - Apr 18 2014]
Entities: Matt Cutts, Google Inc
First reported Apr 17 2014 - Updated 22 hours ago - 1 reports

70% of Consumers Researching Cars Turn to Search Engines First [Stats]

New data from Kenshoo on the automotive industry shows that search engines are the No. 1 place consumers go to find information about automobiles – and that those who engage with an auto brand on Twitter are 32 percent more likely to buy. ... [Published Search Engine Watch - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Google Q1 2014 Earnings: Profits Up as CPCs Slide

Google has revealed profits for the first quarter of 2014 of $3.45 billion, up from $3.35 billion in the same period last year, but its average cost-per-click income has fallen by 9 percent year-over-year. ... [Published Search Engine Watch - Apr 17 2014]
Entities: Slide Inc, Google Inc
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

From Link Building to Link Earning: 3 Ways to Transition

Focus less on manual link building and more on delivering awesome content and community help. You'll have a lot more to earn if you invest a lot more of your time to earning links and dishing out information that people actually want to link to. ... [Published Search Engine Watch - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

3 Paths to Marketing Success From Personal Brands

Recognizing the impact of personal branding and harnessing its power can create enormous gains for the brand. Your employee's visibility will fuel brand recognition, content development, incoming traffic, links, SEO, PR and marketing efforts. ... [Published Search Engine Watch - Apr 17 2014]
Entities: Marketing
First reported Apr 17 2014 - Updated Apr 17 2014 - 1 reports

Google Shopping Campaigns Transition Tips

Google Shopping Campaigns will soon replace the Google Shopping Product Ad format. Here are some helpful transition tips on inventory format, campaign structure, and tools to get you ready as quickly and smoothly as possible. ... [Published Search Engine Watch - Apr 17 2014]
Entities: Google Inc, Acquisition
First reported Apr 17 2014 - Updated Apr 17 2014 - 2 reports

Microsoft's Scroogled Campaign: Dead...Again?

Scroogled, Microsoft's anti-Google campaign, has met with mixed results. Derrock Connell, Microsoft Corporate President of the Bing Experiences team, recently indicated that Microsoft might be shutting the door on future Scroogled campaigns. ... [Published Search Engine Watch - Apr 17 2014]
First reported Apr 17 2014 - Updated Apr 17 2014 - 2 reports

Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

Searchmetrics has announced a new addition to the Searchmetrics Suite tools that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites."The " Page Cockpit " collects page-level ... [Published Search Engine Watch - Apr 17 2014]

Quotes

Searchmetrics has announced a new addition to the Searchmetrics Suite tools that promises to help marketers "more effectively analyze and optimize the organic search performance of specific landing pages on their sites."
...company. "That's why when Yelp's reviews are available for U S businesses, they will replace Yahoo Local reviews."
In short the message is, "Don't build links on crappy sites and use guest blogging as a method among others to get your name out there" is essentially what he's saying. A good reminder that there's very little black and white in the realm of SEO, just common sense. Thanks, Matt

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Guest Blog Network PostJoint Confirms Google Pe... [Published Search Engine Watch - 16 hours ago]
How to Identify Non-Ranking URL Page Types Usin... [Published Search Engine Watch - 20 hours ago]
5 Advanced YouTube SEO Tactics to Drive More Tr... [Published Search Engine Watch - 21 hours ago]
One Easy Trick to Convert Website Visitors Into... [Published Search Engine Watch - 22 hours ago]
Matt Cutts on How Google Handles 404 & 410 Stat... [Published Search Engine Watch - Apr 18 2014]
Google Q1 2014 Earnings: Profits Up as CPCs Slide [Published Search Engine Watch - Apr 17 2014]
Microsoft's Scroogled Campaign: Dead...Again? [Published Search Engine Watch - Apr 17 2014]
Microsoft's Scroogled Campaign: Dead ... Again? [Published Search Engine Watch - Apr 17 2014]
Searchmetrics Releases New Tools to Analyze & O... [Published Search Engine Watch - Apr 17 2014]
Searchmetrics Releases New Tools to Analyze & O... [Published Search Engine Watch - Apr 17 2014]
70% of Consumers Researching Cars Turn to Searc... [Published Search Engine Watch - Apr 17 2014]
From Link Building to Link Earning: 3 Ways to T... [Published Search Engine Watch - Apr 17 2014]
3 Paths to Marketing Success From Personal Brands [Published Search Engine Watch - Apr 17 2014]
Google Shopping Campaigns Transition Tips [Published Search Engine Watch - Apr 17 2014]
Yahoo Wants Google's Spot as the Default iOS Se... [Published Search Engine Watch - Apr 17 2014]
SEO & PPC Q1 2014 Trends: '(not provided)', Mob... [Published Search Engine Watch - Apr 16 2014]
Amazon's 4 Pillars of Success: A Preview of Jef... [Published Search Engine Watch - Apr 16 2014]
6 Tips to Protect a Large and Complex Website F... [Published Search Engine Watch - Apr 16 2014]
Search Engine Optimization Companies: Break Goo... [Published Search Engine Watch - Apr 16 2014]
The Hidden Skill Every PPC Manager Should Posse... [Published Search Engine Watch - Apr 16 2014]
Will Google Reward Secure Websites With Better ... [Published Search Engine Watch - Apr 16 2014]
Google Testing In-Store Conversions Tied to AdW... [Published Search Engine Watch - Apr 15 2014]
Google & Bing Now Showing LinkedIn Rich Snippets [Published Search Engine Watch - Apr 15 2014]
Reflecting on a Successful ClickZ Live New York... [Published Search Engine Watch - Apr 15 2014]
Google Analytics Starts Diagnosing Your Trackin... [Published Search Engine Watch - Apr 15 2014]
What is SEM? Depends on Who You Ask [Published Search Engine Watch - Apr 15 2014]
4 Keyword Strategies for Squeezing Performance ... [Published Search Engine Watch - Apr 15 2014]
You Can Now Link Your Google AdWords & Analytic... [Published Search Engine Watch - Apr 15 2014]
Yahoo's Yelp Partnership Wipes Out Old Local Bu... [Published Search Engine Watch - Apr 14 2014]
'Let Me Google That For You' Bill Introduced to... [Published Search Engine Watch - Apr 14 2014]
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