Publication: Search Engine Watch

First reported 11 hours ago - Updated 5 hours ago - 2 reports

Foursquare Upgrades App, Transitions Check-Ins to Swarm

In May we shared some of the details surrounding Foursquare's decision to split their app in two. Foursquare provided insight around why they were making these moves and introduced their new app, Swarm to the masses.Now Foursquare has moved all check-in ... [Published Search Engine Watch - 10 hours ago]
First reported 14 hours ago - Updated 14 hours ago - 1 reports

85% of Retailers Say Paid Search is Most Effective Acquisition Channel

A new report by Shop.org and Forrester show paid search as being the most heavily invested in by retailers, and the most effective channel for customer acquisition. The study also showed display advertising is experiencing a comeback. ... [Published Search Engine Watch - 14 hours ago]
First reported 14 hours ago - Updated 14 hours ago - 1 reports

SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. The study also showed display advertising is experiencing a comeback. ... [Published Search Engine Watch - 14 hours ago]
First reported 17 hours ago - Updated 17 hours ago - 1 reports

5 Content Questions to Guide Your Site Redesign

There's a lot to consider when you decide to redesign your website – it must provide a good user experience, be mobile-friendly, and not lose rankings. But there are also five important content questions to consider before revamping your website. ... [Published Search Engine Watch - 17 hours ago]
First reported 19 hours ago - Updated 19 hours ago - 1 reports

Listing Management: The Required Foundation for Local SEO

Effective listing management trumps all other local SEO efforts. It has been and continues to be the required foundation for a successful local SEO program. Consider these four major factors when creating your listing management strategy. ... [Published Search Engine Watch - 19 hours ago]
Entities: Strategy
First reported Jul 23 2014 - Updated Jul 23 2014 - 1 reports

Using Majestic's Topical Trust Flow to Find Online PR Opportunities

Using this powerful filter you can isolate the categories you're interested in, explore the source links to see the news coverage in editorial context, and identify specific journalists to see what type of stories they're interested in. ... [Published Search Engine Watch - Jul 23 2014]
Entities: Powerful
First reported Jul 23 2014 - Updated Jul 23 2014 - 1 reports

How to Optimize Your Content Strategy With Social Listening

If you understand what your customers are saying, what they need, and how they want to get it, you can craft the right content that meets their needs. Here's how social listening can help you optimize your content strategy. ... [Published Search Engine Watch - Jul 23 2014]
Entities: Strategy
First reported Jul 23 2014 - Updated Jul 23 2014 - 1 reports

How to Ensure Your SEO Strategy Delivers the Right Traffic

When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but here's how to make sure those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customers. ... [Published Search Engine Watch - Jul 23 2014]
Entities: Strategy
First reported Jul 23 2014 - Updated Jul 23 2014 - 1 reports

Ripoff Report to Revise Removal Policy: May Accept Court Orders

Ripoff Report has been notorious for its "no removal" policy, refusing to remove reports for any amount of money, pleading, or legal litigation. However, Ripoff Report is reportedly making some important changes to this iron clad rule. ... [Published Search Engine Watch - Jul 23 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 1 reports

Apparel PPC: Zappos Dominates the Competition

When it comes to paid search advertising in the apparel category, Zappos is king, according to a new report from AdGooroo, which examined U.S. Google AdWords data from Q2 2014 and also revealed the top 20 apparel keywords by spend. ... [Published Search Engine Watch - Jul 22 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 1 reports

3 New Bing Ads Geotargeting Features Now Available

Bing Ads has updated its geotargeting to give advertisers better map control and radius targeting. It also combines the ability to use radius targeting with location targeting. The updates are available in Bing Ads Editor and V9 API. ... [Published Search Engine Watch - Jul 22 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 1 reports

New App-Based Search Engine Startup Relcy Tries to Reset SEO

The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can't access. What could it mean for SEO? ... [Published Search Engine Watch - Jul 22 2014]

Quotes

...is the beginning of the 'personalized local search' future we've been talking about since we started Foursquare," according to Foursquare's email. "It's been built with the help of our amazing 50,000,000-strong community, with all your tips, check-ins, photos, and the smarts we layered on top of that. You've been with us for a while, and all of your check-ins and history will continue to help shape your recommendations."
Google+ has revised its real names policy. According to Google the previous restrictions "helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names"
This is critical, Google says, because "50% of consumers visit a store within one day of searching for local information on their smartphones."
She adds, "It's a sad comment on the state of the PR industry when a search engine has to teach us how to write press releases. Every first-year PR student should know that a press release needs newsworthy content, original reporting and must offer value to the reader. PR Newswire and other wire services know this. They should have been policing the quality of the releases on the wire long before Google wielded the big Panda stick."

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Foursquare Upgrades App, Transitions Check-Ins ... [Published Search Engine Watch - 10 hours ago]
Foursquare Upgrades App, Transitions Check-Ins ... [Published Search Engine Watch - 11 hours ago]
SEM the Most Effective Acquisition Channel for ... [Published Search Engine Watch - 14 hours ago]
85% of Retailers Say Paid Search is Most Effect... [Published Search Engine Watch - 14 hours ago]
5 Content Questions to Guide Your Site Redesign [Published Search Engine Watch - 17 hours ago]
Listing Management: The Required Foundation for... [Published Search Engine Watch - 19 hours ago]
Using Majestic's Topical Trust Flow to Find Onl... [Published Search Engine Watch - Jul 23 2014]
How to Optimize Your Content Strategy With Soci... [Published Search Engine Watch - Jul 23 2014]
How to Ensure Your SEO Strategy Delivers the Ri... [Published Search Engine Watch - Jul 23 2014]
Ripoff Report to Revise Removal Policy: May Acc... [Published Search Engine Watch - Jul 23 2014]
Apparel PPC: Zappos Dominates the Competition [Published Search Engine Watch - Jul 22 2014]
3 New Bing Ads Geotargeting Features Now Available [Published Search Engine Watch - Jul 22 2014]
New App-Based Search Engine Startup Relcy Tries... [Published Search Engine Watch - Jul 22 2014]
Managing Your Robots.txt File Effectively [Published Search Engine Watch - Jul 22 2014]
4 Amazing Things You Simply Must Know About Sen... [Published Search Engine Watch - Jul 22 2014]
Google Love Grows, Bing Satisfaction Drops Amon... [Published Search Engine Watch - Jul 22 2014]
Blogger Fined for Top-Ranked Restaurant Review [Published Search Engine Watch - Jul 21 2014]
Marin Adds Google Shopping Campaign Management [Published Search Engine Watch - Jul 21 2014]
What is Link Building? [Published Search Engine Watch - Jul 21 2014]
PR for SEO: Advanced Social Media Tips to Engag... [Published Search Engine Watch - Jul 21 2014]
The Evolution of Audience Targeting: 3 Opportun... [Published Search Engine Watch - Jul 21 2014]
Google Showing Far Less Video Snippets in Searc... [Published Search Engine Watch - Jul 18 2014]
Hidden From Google: New Website Reveals 'Forgot... [Published Search Engine Watch - Jul 18 2014]
Remarketing Across Ad Exchanges With DoubleClic... [Published Search Engine Watch - Jul 18 2014]
Google Analytics Now Available for iOS [Published Search Engine Watch - Jul 17 2014]
3 Reports Offer Insights on State of Paid Searc... [Published Search Engine Watch - Jul 17 2014]
Bing Launches Search Removal Request Form in Eu... [Published Search Engine Watch - Jul 17 2014]
Google+ Drops Controversial Real Name Policy Af... [Published Search Engine Watch - Jul 17 2014]
Google Now Calculates Bitcoin Prices in Search ... [Published Search Engine Watch - Jul 17 2014]
3 Ways to Help Prioritize Your SEO Efforts [Published Search Engine Watch - Jul 17 2014]
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