Publication: Search Engine Watch

First reported 2 hours ago - Updated 2 hours ago - 1 reports

Defining Local SEO KPIs & How to Measure Them for Maximum ROI

With these seven local SEO key performance indicators, you can implement a simple three-step process to quickly track local search performance, measure the effectiveness of local SEO efforts, and analyze results to optimize future efforts. ... [Published Search Engine Watch - 2 hours ago]
First reported 23 hours ago - Updated 4 hours ago - 1 reports

Google Still Shows Max Mosley S&M Party Pictures, So He Sues Again

The former Formula One president is suing Google because its search results still include images of him from an infamous sex orgy that included multiple prostitutes. Google says it has already removed "hundreds of URLs". ... [Published Search Engine Watch - 23 hours ago]
First reported 4 hours ago - Updated 4 hours ago - 1 reports

How to Create a Social Media Friendly Landing Page

The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Each social channel has its own culture and language. Your landing pages must match that, and present one simple call to action. ... [Published Search Engine Watch - 4 hours ago]
Entities: Social Media
First reported 22 hours ago - Updated 22 hours ago - 1 reports

Google Introduces Product Ratings on PLAs

Google has announced that AdWords will begin featuring product ratings on Product Listing Ads (PLA) starting now and running through October for all advertisers who are eligible. After October, only advertisers who've opted in will continue. ... [Published Search Engine Watch - 22 hours ago]
Entities: Google AdWords
First reported Jul 30 2014 - Updated Jul 30 2014 - 1 reports

Maybe We Should Break Up With Google

Quit obsessing about top rankings. If your business relies too heavily on organic search traffic from Google, maybe it's time to alleviate that dependence. Chase healthier goals: being the most competitive, relevant, knowledgeable, and trustworthy. ... [Published Search Engine Watch - Jul 30 2014]
Entities: Organic
First reported Jul 30 2014 - Updated Jul 30 2014 - 1 reports

3 Ways to Extend Your Products Into Social This Holiday

Social shopping sites represent a huge revenue opportunity for retailers this holiday season. Social offers lots of value in the form of branding. Start by focusing on your top products, and use search data to drive social merchandising decisions. ... [Published Search Engine Watch - Jul 30 2014]
First reported Jul 29 2014 - Updated Jul 29 2014 - 1 reports

5 Most Important Takeaways From the Link Building Survey 2014

A new survey shows that our industry continues to improve, and links continue to matter. Link building is getting harder, so implementing diverse tactics is extremely important. And link building works best with other online marketing activities. ... [Published Search Engine Watch - Jul 29 2014]
Entities: Internet Marketing
First reported Jul 29 2014 - Updated Jul 29 2014 - 1 reports

17 Keys to Success in Social PPC

While social PPC won't replace Google Adwords any time soon, it's become an effective source of incremental leads and sales for savvy businesses. Next time you launch and run a paid social campaign, use these 17 tips for success. ... [Published Search Engine Watch - Jul 29 2014]
Entities: Google AdWords
First reported Jul 28 2014 - Updated Jul 28 2014 - 1 reports

Twitter Cards: A Quick Start Guide

Twitter cards are one social media marketing tool you can't afford to ignore. By going beyond basic tweets to include videos, pictures, and other information, your business can integarate a transactional message into the conversation. ... [Published Search Engine Watch - Jul 28 2014]
First reported Jul 28 2014 - Updated Jul 28 2014 - 2 reports

10 Social Media PR Lessons From #OITNB

Looking to connect, bond and create brand advocates? You might learn a social media lesson or 10 from the hashtag #OITNB.The Netflix original television series, "Orange is the New Black", has more than its recent 12 Emmy nominations to brag about.The ... [Published Search Engine Watch - Jul 28 2014]
First reported Jul 28 2014 - Updated Jul 28 2014 - 1 reports

New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know

Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more space on the search results. Here's everything advertisers need to know about dynamic sitelinks. ... [Published Search Engine Watch - Jul 28 2014]
Entities: Google AdWords
First reported Jul 24 2014 - Updated Jul 25 2014 - 2 reports

Foursquare Upgrades App, Transitions Check-Ins to Swarm

In May we shared some of the details surrounding Foursquare's decision to split their app in two. Foursquare provided insight around why they were making these moves and introduced their new app, Swarm to the masses.Now Foursquare has moved all check-in ... [Published Search Engine Watch - Jul 24 2014]

Quotes

"They're creatively is present across the spectrum of social channels, from trendy Instagram to the less mainstream and 'geekier' Google+" said Virginia Nussey, content and media manager at Bruce Clay Inc
The Verge reported on Foursquare's transition and shared some insight into options discussed early on for the logo change. Apparently Foursquare "tried globes, magnifying glasses, and other symbols of exploration to represent the company. More than twenty-five different Foursqure icons rotated across the home screens of the company's many employees, a series of A/B tests to see what felt right."
Google+ has revised its real names policy. According to Google the previous restrictions "helped create a community made up of real people, but it also excluded a number of people who wanted to be part of it without using their real names"
This is critical, Google says, because "50% of consumers visit a store within one day of searching for local information on their smartphones."

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sort by: Date | Relevance
Defining Local SEO KPIs & How to Measure Them f... [Published Search Engine Watch - 2 hours ago]
How to Create a Social Media Friendly Landing Page [Published Search Engine Watch - 4 hours ago]
Google Introduces Product Ratings on PLAs [Published Search Engine Watch - 22 hours ago]
Google Still Shows Max Mosley S&M Party Picture... [Published Search Engine Watch - 23 hours ago]
Maybe We Should Break Up With Google [Published Search Engine Watch - Jul 30 2014]
3 Ways to Extend Your Products Into Social This... [Published Search Engine Watch - Jul 30 2014]
5 Most Important Takeaways From the Link Buildi... [Published Search Engine Watch - Jul 29 2014]
17 Keys to Success in Social PPC [Published Search Engine Watch - Jul 29 2014]
Twitter Cards: A Quick Start Guide [Published Search Engine Watch - Jul 28 2014]
10 Social Media PR Lessons From #OITNB [Published Search Engine Watch - Jul 28 2014]
10 Social Media PR Lessons From #OITNB [Published Search Engine Watch - Jul 28 2014]
New Free Dynamic Sitelinks on Google AdWords Ad... [Published Search Engine Watch - Jul 28 2014]
6 Tips for Writing Successful LinkedIn Articles [Published Search Engine Watch - Jul 28 2014]
Retailers Outspend Luxury Brands on Luxury Keyw... [Published Search Engine Watch - Jul 28 2014]
Google Has Removed 100,000 Links, Approved More... [Published Search Engine Watch - Jul 25 2014]
14 Top-Notch Resources to Help You Become a CRO... [Published Search Engine Watch - Jul 25 2014]
How to Use Twitter Lead Gen Cards to Increase N... [Published Search Engine Watch - Jul 25 2014]
How to Make AdWords Paid Search Work for You – ... [Published Search Engine Watch - Jul 25 2014]
Foursquare Upgrades App, Transitions Check-Ins ... [Published Search Engine Watch - Jul 24 2014]
Foursquare Upgrades App, Transitions Check-Ins ... [Published Search Engine Watch - Jul 24 2014]
SEM the Most Effective Acquisition Channel for ... [Published Search Engine Watch - Jul 24 2014]
85% of Retailers Say Paid Search is Most Effect... [Published Search Engine Watch - Jul 24 2014]
5 Content Questions to Guide Your Site Redesign [Published Search Engine Watch - Jul 24 2014]
Listing Management: The Required Foundation for... [Published Search Engine Watch - Jul 24 2014]
Using Majestic's Topical Trust Flow to Find Onl... [Published Search Engine Watch - Jul 23 2014]
How to Optimize Your Content Strategy With Soci... [Published Search Engine Watch - Jul 23 2014]
How to Ensure Your SEO Strategy Delivers the Ri... [Published Search Engine Watch - Jul 23 2014]
Ripoff Report to Revise Removal Policy: May Acc... [Published Search Engine Watch - Jul 23 2014]
Apparel PPC: Zappos Dominates the Competition [Published Search Engine Watch - Jul 22 2014]
3 New Bing Ads Geotargeting Features Now Available [Published Search Engine Watch - Jul 22 2014]
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