Publication: Search Engine Watch

First reported 1 hour ago - Updated 1 hour ago - 1 reports

Disney Dominates Halloween Keyword Ad Spend

Almost one-third of all paid search ad spend for Halloween costume keywords was spent on a Disney-related search term, AdGooroo says. ... [Published Search Engine Watch - 1 hour ago]
First reported 3 hours ago - Updated 3 hours ago - 1 reports

Bing Ads Launches Universal Event Tracking

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. ... [Published Search Engine Watch - 3 hours ago]
First reported 4 hours ago - Updated 4 hours ago - 1 reports

Mobile Ad Revenues Soar as Search and Directories Flatten Out

The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. ... [Published Search Engine Watch - 4 hours ago]
Entities: Mobile Advertising
First reported Oct 22 2014 - Updated 7 hours ago - 2 reports

Finding Local Search Success, Post-Pigeon and Penguin 3.0

In the constantly shifting local search landscape, where it can feel like the targets are forever on the move (and interspersed with furry and feathered but unfriendly animals), what's a marketer to do? ... [Published Search Engine Watch - 7 hours ago]
First reported 9 hours ago - Updated 9 hours ago - 1 reports

People Build Links

Knowing the right people in person and getting links based on goodwill can provide the best links, but it can also be very time-consuming. ... [Published Search Engine Watch - 9 hours ago]
First reported Oct 22 2014 - Updated 12 hours ago - 1 reports

Gmail, Google+, and Hangouts Suffer Outage Across Europe

The hour-long problem sees services replaced with 500-error messages. ... [Published Search Engine Watch - Oct 22 2014]
Entities: Suffer, Google Gmail
First reported Oct 22 2014 - Updated 22 hours ago - 1 reports

Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

Aggressive or deceptive advertising tactics can heavily impact user engagement, which in turn can cause serious Panda issues. Learn how to avoid, and deal with, advertising tactics that ring the Panda dinner bell. ... [Published Search Engine Watch - Oct 22 2014]
Entities: False Advertising, Risk
First reported Oct 21 2014 - Updated Oct 22 2014 - 2 reports

The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

For the 2014 elections, Bing wants to provide all Americans with an educational opportunity. To do so, the search engine has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer.What are some of the features included ... [Published Search Engine Watch - Oct 22 2014]
First reported Oct 22 2014 - Updated Oct 22 2014 - 1 reports

The Votes Are In: Bing, Internet Explorer, & CNN Partner for 2014 Elections

Bing has formed a partnership with Internet Explorer and CNN that could in fact be a game-changer for the 2014 elections. ... [Published Search Engine Watch - Oct 22 2014]
First reported Oct 22 2014 - Updated Oct 22 2014 - 1 reports

Facebook Ads: Lessons From the Trenches

Much like those of its search-cousins AdWords or Bing Ads, Facebook Ads' feature sets change frequently, leaving us in a constant state of learning and testing to find out what works. ... [Published Search Engine Watch - Oct 22 2014]
Entities: Google AdWords
First reported Oct 21 2014 - Updated Oct 22 2014 - 1 reports

Search Engine Marketing Checklist for Hotel Marketers

In order to attract consumers, good search engine marketing should be built on a strong and thorough checklist. ... [Published Search Engine Watch - Oct 21 2014]
First reported Oct 21 2014 - Updated Oct 21 2014 - 1 reports

Penguin 3.0 Born One Year After Its Predecessor

One year after the release of Penguin 2.1, Google released its latest update and the search marketing world is bracing for its impact. ... [Published Search Engine Watch - Oct 21 2014]
Entities: Marketing

Quotes

"We've now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites. This update will roll out globally starting next week" Google said, adding that it will also be removing more terms from autocomplete, based on DMCA removal notices
...that our peers voted us best of the best is very humbling, and it's nice to know we have such a great reputation in the industry," Kirshner says. "To do it two years in a row is unbelievable. We're super stoked, just shocked and humbled."
"All three parties will keep investing in this type of technology, but the cold hard facts are that Google is progressing the fastest on all fronts" says the study
...then adjust for biases and try to understand the true opinion expressed by a population most representing the actual voters themselves," Bing says. "Algorithmically, we detect terms that are pro-independence and compare the aggregate sentiment against phrases which are pro-union to arrive at a prediction for whether the referendum will have a ‘yes' or ‘no' vote."

More Content

All (597) | News (597) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
Disney Dominates Halloween Keyword Ad Spend [Published Search Engine Watch - 1 hour ago]
Bing Ads Launches Universal Event Tracking [Published Search Engine Watch - 3 hours ago]
Mobile Ad Revenues Soar as Search and Directori... [Published Search Engine Watch - 4 hours ago]
Finding Local Search Success, Post-Pigeon and P... [Published Search Engine Watch - 7 hours ago]
People Build Links [Published Search Engine Watch - 9 hours ago]
The Votes Are In: Bing, Internet Explorer, & CN... [Published Search Engine Watch - Oct 22 2014]
The Votes Are In: Bing, Internet Explorer, & CN... [Published Search Engine Watch - Oct 22 2014]
Gmail, Google+, and Hangouts Suffer Outage Acro... [Published Search Engine Watch - Oct 22 2014]
Penguin 3.0: A Proven Roadmap to Recovery [Published Search Engine Watch - Oct 22 2014]
Google Panda and the High Risk of Using Aggress... [Published Search Engine Watch - Oct 22 2014]
Facebook Ads: Lessons From the Trenches [Published Search Engine Watch - Oct 22 2014]
Search Engine Marketing Checklist for Hotel Mar... [Published Search Engine Watch - Oct 21 2014]
Bing Ads Improves Speed, Bidding, and Targeting [Published Search Engine Watch - Oct 21 2014]
Penguin 3.0 Born One Year After Its Predecessor [Published Search Engine Watch - Oct 21 2014]
6 Ways to Prepare Your B2B PPC Account for the ... [Published Search Engine Watch - Oct 21 2014]
The Importance of Initial Research Prior to Lin... [Published Search Engine Watch - Oct 21 2014]
[#SESDENVER] Could Google+ Be the Future of SEO? [Published Search Engine Watch - Oct 20 2014]
Google to Fight Piracy by Modifying Search Algo... [Published Search Engine Watch - Oct 20 2014]
Google to Fight Piracy by Modifying Search Algo... [Published Search Engine Watch - Oct 20 2014]
Google's Profits Decline as It Spends Heavily i... [Published Search Engine Watch - Oct 20 2014]
Existential Questions About the Future of Search [Published Search Engine Watch - Oct 20 2014]
PageRank Dead? – What Will Replace the "Green S... [Published Search Engine Watch - Oct 20 2014]
[#SESDENVER] Is LinkedIn a Solution for Brands ... [Published Search Engine Watch - Oct 17 2014]
[#SESDENVER] Mapping Behavior Lets Advertisers ... [Published Search Engine Watch - Oct 17 2014]
AdWords Callouts – How Are They Performing to D... [Published Search Engine Watch - Oct 17 2014]
8 Lessons Learned From Owning a Search Agency f... [Published Search Engine Watch - Oct 17 2014]
Google Adds New Features to Tag Manager [Published Search Engine Watch - Oct 16 2014]
Introducing the Local Marketing Adoption Curve [Published Search Engine Watch - Oct 16 2014]
How to Create a Content Marketing Strategy From... [Published Search Engine Watch - Oct 16 2014]
Dealing With Onsite Duplicate Content Issues [Published Search Engine Watch - Oct 15 2014]
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