Publication: Searchenginewatch

First reported Aug 28 2014 - Updated Aug 29 2014 - 1 reports

DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier.DoubleClick revealed the new features in a blog post .The first feature, adaptive ... [Published Searchenginewatch - Aug 28 2014]
First reported Aug 28 2014 - Updated Aug 28 2014 - 1 reports

Choosing Your Agency: It’s About the Team

Bear with me if you will, and take a trip back down memory lane to elementary school during recess as a big group of children get together to play a team game. For me it was kickball.All the kids would get together, line up, and two team captains would ... [Published Searchenginewatch - Aug 28 2014]
First reported Aug 25 2014 - Updated Aug 25 2014 - 1 reports

Want to Control Your Fate? Own Your Measurement Plan

Data is dangerous.More specifically, the amount of data to which we now have access to is dangerous. Beyond the obvious analysis paralysis challenges and other big data pitfalls , the abundance of data creates a world in which we are led to believe that ... [Published Searchenginewatch - Aug 25 2014]
First reported Aug 22 2014 - Updated Aug 22 2014 - 1 reports

Google AdWords Conversion Values Add Multiple Currency Support

As of August 21, AdWords users can easily measure the revenue driven by their ads if they accept more than one currency on their website or app.That's according to a post on Google+ , which also says that once users add currency information to their conversion ... [Published Searchenginewatch - Aug 22 2014]
First reported Aug 22 2014 - Updated Aug 22 2014 - 1 reports

Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

Ever since Google unleashed 100 percent secure search, SEOs have scrambled to fill gaps in measurement. In this session at BrightEdge’s  Share 14 event , brands like Groupon, Red Door Interactive, and Global Strategies discussed how they’ve shifted their ... [Published Searchenginewatch - Aug 22 2014]
First reported Aug 20 2014 - Updated Aug 20 2014 - 1 reports

Google Tests Search Results Format Minus Carousel

According to reports , Google has been testing specific search terms that display desktop results in an updated format.Instead of seeing a Google carousel atop desktop search results, users are now seeing a display that more closely mirrors mobile re ... [Published Searchenginewatch - Aug 20 2014]
First reported Aug 19 2014 - Updated Aug 19 2014 - 1 reports

Sneak Peek at Google Stars: If Pinterest Met Google Drive

As we all know, Google is secretly working on hundreds of skunkworks projects as we speak.One of these undercover projects is called Google Stars. It’s a social bookmarking tool that works like Pinterest, looks like Google Drive, and feels  like it could ... [Published Searchenginewatch - Aug 19 2014]
First reported Aug 15 2014 - Updated Aug 15 2014 - 1 reports

Google AdWords to Universally Apply Close Variant Keyword Matching

Starting in late September, Google AdWords is applying close variant keyword matching, which it says is an intuitive way to connect consumers to the businesses they're searching for, to all exact and phrase match keywords.Since this functionality was ... [Published Searchenginewatch - Aug 15 2014]
First reported Aug 15 2014 - Updated Aug 15 2014 - 1 reports

Reaching the College Market With PPC

It's back to classes, dorms, and Greek life for our future leaders at colleges across the country. According to the National Retail Federation’s 2014 Back-to-School Survey , college shoppers will spend a total of $48.4 billion on college supplies such ... [Published Searchenginewatch - Aug 15 2014]
First reported Aug 13 2014 - Updated Aug 13 2014 - 1 reports

New Settings Page Fits the Bill for DuckDuckGo

DuckDuckGo, which calls itself "the search engine that doesn't track you,"  took to Twitter to announce a new version of its Settings page.The new page allows users to customize options for Instant Answers, Auto-Suggest, Advertisements, Page Break Numbers, ... [Published Searchenginewatch - Aug 13 2014]
First reported Aug 13 2014 - Updated Aug 13 2014 - 1 reports

Google Informs Webmasters of Faulty Redirects for Mobile Users

It’s no secret Google is pushing for sites to be more mobile-friendly. And that doesn’t always mean "just go mobile." There are technical considerations when implementing mobile solutions that can mean the difference between merely being accessibile and ... [Published Searchenginewatch - Aug 13 2014]
First reported Aug 13 2014 - Updated Aug 13 2014 - 1 reports

8 Blogging "Rules" You Should Probably Ditch

As with everything digital, blogging is an evolving field. What was once an accepted blogging practice may just not work in today’s changed landscape. So it may be time to sit back and evaluate whether generally accepted blog best practices still apply ... [Published Searchenginewatch - Aug 13 2014]

Quotes

"We know bid optimization can make or break campaign results. Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to be fast enough to act quickly in a competitive landscape" DoubleClick writes in the post
...I recommend reading Avinash Kaushik’s post " Digital Dashboards: Strategic & Tactical: Best Practices, Tips, Examples  to get some guidance on reporting templates."
"When retailers have their costs and sales in one currency, they can calculate a more meaningful return on investment" Google says
For its part, e-commerce software provider Shopify says having its keywords match to close variations allows the brand to achieve "high efficiency, high impact, and high relevance with our customers."

More Content

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DoubleClick Adds Optimization, Reporting Tools ... [Published Searchenginewatch - Aug 28 2014]
Choosing Your Agency: It’s About the Team [Published Searchenginewatch - Aug 28 2014]
Want to Control Your Fate? Own Your Measurement... [Published Searchenginewatch - Aug 25 2014]
Google AdWords Conversion Values Add Multiple C... [Published Searchenginewatch - Aug 22 2014]
Navigating Secure Search: From Keywords to Cont... [Published Searchenginewatch - Aug 22 2014]
Google Tests Search Results Format Minus Carousel [Published Searchenginewatch - Aug 20 2014]
Sneak Peek at Google Stars: If Pinterest Met Go... [Published Searchenginewatch - Aug 19 2014]
Google AdWords to Universally Apply Close Varia... [Published Searchenginewatch - Aug 15 2014]
Reaching the College Market With PPC [Published Searchenginewatch - Aug 15 2014]
New Settings Page Fits the Bill for DuckDuckGo [Published Searchenginewatch - Aug 13 2014]
Google Informs Webmasters of Faulty Redirects f... [Published Searchenginewatch - Aug 13 2014]
8 Blogging "Rules" You Should Probably Ditch [Published Searchenginewatch - Aug 13 2014]
Competitive Analysis for Panda Using SEMrush [T... [Published Searchenginewatch - Aug 06 2014]
5 Key Takeaways From a Successful Social Media ... [Published Searchenginewatch - Aug 06 2014]
Is Google's New Local Algorithm 'Pigeon' for th... [Published Searchenginewatch - Aug 04 2014]
What Makes Content Shareable & Why It Matters f... [Published Searchenginewatch - Aug 04 2014]
30% of Traffic to Insurance Sites Came from Sea... [Published Searchenginewatch - Aug 01 2014]
Fake Googlebot Activity up 61% [Report] [Published Searchenginewatch - Aug 01 2014]
Retailers Outspend Luxury Brands on Luxury Keyw... [Published Searchenginewatch - Jul 28 2014]
14 Top-Notch Resources to Help You Become a CRO... [Published Searchenginewatch - Jul 25 2014]
How to Make AdWords Paid Search Work for You – ... [Published Searchenginewatch - Jul 25 2014]
How to Ensure Your SEO Strategy Delivers the Ri... [Published Searchenginewatch - Jul 23 2014]
Hidden From Google: New Website Reveals 'Forgot... [Published Searchenginewatch - Jul 18 2014]
3 Ways to Help Prioritize Your SEO Efforts [Published Searchenginewatch - Jul 17 2014]
Germany to Treat Google Like a Public Utility? [Published Searchenginewatch - Jul 16 2014]
Organic Search Accounts for Up to 64% of Websit... [Published Searchenginewatch - Jul 11 2014]
4 Ways to Maximize Agency Relationships [Published Searchenginewatch - Jul 10 2014]
EU Commissioner Hints at YouTube Probe After Go... [Published Searchenginewatch - Jun 30 2014]
Restructuring Your PPC Campaigns in 5 Key Steps [Published Searchenginewatch - Jun 27 2014]
Mobile Advertising Measurement: Winning the Lon... [Published Searchenginewatch - Jun 25 2014]
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