Publication: Searchenginewatch

First reported Jul 28 2014 - Updated Jul 28 2014 - 1 reports

Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

In the battle for luxury shoppers, top retailers in 2013 outspent top luxury brands on Google AdWords paid search ads in four of five categories: apparel, beauty and cosmetics, shoes, and watches, according to a new AdGooroo report .Handbags was the only ... [Published Searchenginewatch - Jul 28 2014]
First reported Jul 25 2014 - Updated Jul 25 2014 - 1 reports

14 Top-Notch Resources to Help You Become a CRO Expert

Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing world; we've all had to learn some aspects.Thankfully, mastering ... [Published Searchenginewatch - Jul 25 2014]
First reported Jul 25 2014 - Updated Jul 25 2014 - 1 reports

How to Make AdWords Paid Search Work for You – 7 Important Steps

Let's face it, PPC can be very hard at times. You're balancing accounts, budgets, tasks – it's a constant effort to keep up.At the same time, you have to keep the customer at the forefront of all you do – because at the end of the day, you're managing ... [Published Searchenginewatch - Jul 25 2014]
First reported Jul 23 2014 - Updated Jul 23 2014 - 1 reports

How to Ensure Your SEO Strategy Delivers the Right Traffic

When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but what about ensuring those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customers?Here are three steps ... [Published Searchenginewatch - Jul 23 2014]
First reported Jul 18 2014 - Updated Jul 18 2014 - 1 reports

Hidden From Google: New Website Reveals 'Forgotten' Search Results

In every corner of the world we've seen organizations and individuals taking on search engines. Model Maria Belen Rodriguez filed a lawsuit against Google and Yahoo because of search results linking her to pornographic sites. Equustek Solutions in Canada ... [Published Searchenginewatch - Jul 18 2014]
First reported Jul 17 2014 - Updated Jul 17 2014 - 1 reports

3 Ways to Help Prioritize Your SEO Efforts

Whether you work in-house representing various stakeholders or on the agency side working with a handful of clients, arguably the hardest part of your day is prioritization. And it isn't just one thing.On any given day, we're prioritizing keywords , tactics, ... [Published Searchenginewatch - Jul 17 2014]
First reported Jul 16 2014 - Updated Jul 16 2014 - 1 reports

Germany to Treat Google Like a Public Utility?

German officials are reportedly planning to clip the wings of technology giants such as Google through heavier regulation.The country's Federal Cartel Office would be given powers to curtail Google's influence, were it decided that it had got too big ... [Published Searchenginewatch - Jul 16 2014]
First reported Jul 11 2014 - Updated Jul 11 2014 - 1 reports

Organic Search Accounts for Up to 64% of Website Traffic [STUDY]

Knowing exactly how your customers are finding you online is a key part of any successful online marketing strategy. But is simply viewing your Google Analytics and taking the data at face value enough?Groupon didn't seem to think so. That's why Groupon ... [Published Searchenginewatch - Jul 11 2014]
First reported Jul 10 2014 - Updated Jul 10 2014 - 1 reports

4 Ways to Maximize Agency Relationships

I've had the pleasure of working in multiple capacities throughout my career. On the one hand, this includes roles on the brand side of marketing and dealing directly with agencies. The flip side is working within an agency and dealing directly with brand ... [Published Searchenginewatch - Jul 10 2014]
First reported Jun 30 2014 - Updated Jul 01 2014 - 1 reports

EU Commissioner Hints at YouTube Probe After Google Investigation

The European competition commissioner Joaqu í n Almunia has suggested that when he completes his antitrust investigation into Google, he might follow it with a YouTube study.The Google investigation has been going on since 2011 , with the European Commission ... [Published Searchenginewatch - Jun 30 2014]
First reported Jun 27 2014 - Updated Jun 27 2014 - 1 reports

Restructuring Your PPC Campaigns in 5 Key Steps

Wouldn't it be nice if restructuring your PPC account was as simple as adding water? Alas, most often the simple mention of the phrase "campaign restructure" causes moments of panic, brow sweating, and major heart palpitations.Yet there are times when ... [Published Searchenginewatch - Jun 27 2014]
First reported Jun 25 2014 - Updated Jun 25 2014 - 1 reports

Mobile Advertising Measurement: Winning the Long Game

Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition.Approaches to advertising fall into two general categories: long-term campaigns ... [Published Searchenginewatch - Jun 25 2014]

Quotes

According to  The Telegraph , the website doesn't list the links Google has removed from Telegraph articles "including images relating to Max Mosely's 2008 court case and an article on former Law Society chief Robert Sayer."
"The current investigation is probably drawing to an end," he added. "But I suspect this case is only the beginning of further EU antitrust enforcement in the digital economy."
In a recent press release from VG Media (translated by GeekWire ) said that they expect "payments from any company, that it considers to infringe on that the 'ancillary copyright' of its members."
It's excellent and works well as an additional data point. Basically I'm saying, "Don't cancel your other subscriptions but do add this one."

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sort by: Date | Relevance
Retailers Outspend Luxury Brands on Luxury Keyw... [Published Searchenginewatch - Jul 28 2014]
14 Top-Notch Resources to Help You Become a CRO... [Published Searchenginewatch - Jul 25 2014]
How to Make AdWords Paid Search Work for You – ... [Published Searchenginewatch - Jul 25 2014]
How to Ensure Your SEO Strategy Delivers the Ri... [Published Searchenginewatch - Jul 23 2014]
Hidden From Google: New Website Reveals 'Forgot... [Published Searchenginewatch - Jul 18 2014]
3 Ways to Help Prioritize Your SEO Efforts [Published Searchenginewatch - Jul 17 2014]
Germany to Treat Google Like a Public Utility? [Published Searchenginewatch - Jul 16 2014]
Organic Search Accounts for Up to 64% of Websit... [Published Searchenginewatch - Jul 11 2014]
4 Ways to Maximize Agency Relationships [Published Searchenginewatch - Jul 10 2014]
EU Commissioner Hints at YouTube Probe After Go... [Published Searchenginewatch - Jun 30 2014]
Restructuring Your PPC Campaigns in 5 Key Steps [Published Searchenginewatch - Jun 27 2014]
Mobile Advertising Measurement: Winning the Lon... [Published Searchenginewatch - Jun 25 2014]
Google Domains: New Domain Registration Service... [Published Searchenginewatch - Jun 24 2014]
Competitive Analysis in Search Is Linked to Hig... [Published Searchenginewatch - Jun 24 2014]
German Publishers Try to Force Google to Pay fo... [Published Searchenginewatch - Jun 23 2014]
Bing Ads Bid Landscape Tool Comes to Ad Group L... [Published Searchenginewatch - Jun 20 2014]
Google Payday Loans Algorithm Update Launch is ... [Published Searchenginewatch - Jun 12 2014]
How to Find Link Building Opportunities in 5 St... [Published Searchenginewatch - Jun 12 2014]
How to Do Awesome SEO Annotations [Published Searchenginewatch - Jun 11 2014]
Adobe Experience Manager: Content, Search, Soci... [Published Searchenginewatch - Jun 10 2014]
Kiss Your Ads Goodbye: How Net Neutrality May I... [Published Searchenginewatch - Jun 10 2014]
Financial Services PPC Ads: Words That Work [St... [Published Searchenginewatch - Jun 09 2014]
Search Apps Stealing Mobile Search Ad Revenues ... [Published Searchenginewatch - Jun 09 2014]
5 Reasons Why Pitching International SEO is a Pain [Published Searchenginewatch - Jun 05 2014]
Life After a Link Apocalypse [Published Searchenginewatch - Jun 04 2014]
Want to Increase Your CTR by Nearly 50%? Consid... [Published Searchenginewatch - May 29 2014]
What Search Strategists Overlooked in the New Y... [Published Searchenginewatch - May 29 2014]
The Difference Between App to App and Web to Ap... [Published Searchenginewatch - May 23 2014]
PPC Click-Through Rate by Position: Does Rank M... [Published Searchenginewatch - May 20 2014]
Google Adds Quick Facts to Maps [Published Searchenginewatch - May 20 2014]
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