Publication: Searchenginewatch

First reported Oct 14 2014 - Updated Oct 14 2014 - 1 reports

Android’s New Feature Paves Way for Apps Replacing Web

Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. After all, most major companies have both a mobile app and a website, and in general smartphone users prefer using native apps. So why would websites ... [Published Searchenginewatch - Oct 14 2014]
First reported Oct 10 2014 - Updated Oct 10 2014 - 1 reports

Cross-Device Measurement: Believe the Hype

With the rise of multi-device usage, it is not always the case that the device a consumer started their conversion path on (for example, searched for a product on their desktop computer) is the same device the final conversion occurred on (for example, ... [Published Searchenginewatch - Oct 10 2014]
First reported Oct 06 2014 - Updated Oct 06 2014 - 1 reports

7-Point Relaunch SEO Checklist

Search engine optimization adherence in the website relaunch/redesign process is a topic I enjoy talking about. In the past few years I have covered a few topics of what to think about from an SEO perspective when undertaking a redesign effort and how ... [Published Searchenginewatch - Oct 06 2014]
First reported Sep 18 2014 - Updated Sep 19 2014 - 1 reports

Search Agency Covario Acquired, but its Saas Tools Remain Independent

This week, the announcement of a new acquisition hit the wire: search and content marketing agency Covario is to be acquired by media and digital communications company  Dentsu Aegis Network by the close of 2014.The announcement said that “following the ... [Published Searchenginewatch - Sep 18 2014]
First reported Sep 19 2014 - Updated Sep 19 2014 - 1 reports

Don’t Forget to Invest in Content (Not Just “Content Marketing”)

More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I've found I'm having a far easier time "selling" clients on the importance of creating that culture video, putting together that marketing ebook ... [Published Searchenginewatch - Sep 19 2014]
First reported Sep 19 2014 - Updated Sep 19 2014 - 1 reports

Getting Inspired: 5 Ideas to Help Refresh Your Ad Copy

Refreshing ad copy is one of those optimization tasks that I have a very bad habit of putting off. For me, writing ad copy requires a certain Zen -- a deep concentration and focused frame of mind. And let's be honest -- when you're trying to manage PPC ... [Published Searchenginewatch - Sep 19 2014]
First reported Sep 18 2014 - Updated Sep 18 2014 - 1 reports

Google's My Maps Upgrade Presents Opportunities for Local Search

Google has announced upgraded My Maps features, which, by the end of the year, will replace classic Google Maps, it says.How Does Google My Maps Work?When users land on the My Maps homepage, they are immediately prompted to either create a new map or ... [Published Searchenginewatch - Sep 18 2014]
First reported Sep 16 2014 - Updated Sep 16 2014 - 1 reports

Link Source in Google Knowledge Graph is Something of a Coin Toss

Depending on the nature of a Google search, there are times when results show a source and other times when they do not.In fact, Search Engine Roundtable recently reached out to Google to try to get some answers to its formula, but Google's response provided ... [Published Searchenginewatch - Sep 16 2014]
First reported Sep 15 2014 - Updated Sep 16 2014 - 1 reports

3 Campaigns Your E-Commerce Account Should Have for Christmas

Search is continually growing as an important revenue source for e-commerce businesses. But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast-changing stock, and ever-changing prices and promotions. Bidding ... [Published Searchenginewatch - Sep 15 2014]
First reported Sep 10 2014 - Updated Sep 10 2014 - 1 reports

Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report , which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with organic search ... [Published Searchenginewatch - Sep 10 2014]
First reported Sep 08 2014 - Updated Sep 08 2014 - 1 reports

Bing Ads Launches Close Variants for Broad Match Modifiers

Bing Ads says it is launching close variants for broad match modifiers in the U.S. market to help advertisers maximize the impressions relevant to their modifiers.In other words, Bing says ads will now also be displayed when users have queries with minor ... [Published Searchenginewatch - Sep 08 2014]
First reported Sep 04 2014 - Updated Sep 04 2014 - 1 reports

Bing Ads Offers New Bulk Editing Tools

In a recent announcement , Bing said Bing Ads will offer bulk editing plus the ability to review accounts with up to 1 million keywords, 500,000 ads, and 250,000 ad groups within the Web user interface.In the announcement, Bing acknowledges its previously ... [Published Searchenginewatch - Sep 04 2014]

Quotes

"When it's basic factual information you can find many places (e g., when Obama was born), we just present it as is," Google told SER. "When it's not widely known information, or when we show relevant snippets from webpages, we typically do show the source (though we may not in some cases where we're working directly with the source)."
...platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report , which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with organic search results."
...feature will help to drive more highly qualified click volume to your campaigns," writes Microsoft group program manager Matt Bisson in the post. "In testing, we have seen some promising results, with click-through rates increasing on average 3 percent [per internal Microsoft data] for ads using broad match modifier with close variants applied, at no impact to average cost-per-click."
Bing also says it is "working on supporting a number of other bulk operations for other entities like ads and ad groups as well."

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All (65) | News (65) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
Android’s New Feature Paves Way for Apps Replac... [Published Searchenginewatch - Oct 14 2014]
Cross-Device Measurement: Believe the Hype [Published Searchenginewatch - Oct 10 2014]
7-Point Relaunch SEO Checklist [Published Searchenginewatch - Oct 06 2014]
Getting Inspired: 5 Ideas to Help Refresh Your ... [Published Searchenginewatch - Sep 19 2014]
Don’t Forget to Invest in Content (Not Just “Co... [Published Searchenginewatch - Sep 19 2014]
Search Agency Covario Acquired, but its Saas To... [Published Searchenginewatch - Sep 18 2014]
Google's My Maps Upgrade Presents Opportunities... [Published Searchenginewatch - Sep 18 2014]
Link Source in Google Knowledge Graph is Someth... [Published Searchenginewatch - Sep 16 2014]
3 Campaigns Your E-Commerce Account Should Have... [Published Searchenginewatch - Sep 15 2014]
Content Is King in SEO, But User Signals Are Al... [Published Searchenginewatch - Sep 10 2014]
Bing Ads Launches Close Variants for Broad Matc... [Published Searchenginewatch - Sep 08 2014]
Bing Ads Offers New Bulk Editing Tools [Published Searchenginewatch - Sep 04 2014]
Last-Minute SEO - Here Come the Holidays! [Published Searchenginewatch - Sep 03 2014]
How Google Pigeon Impacted Local Queries, and W... [Published Searchenginewatch - Sep 03 2014]
Google Dorking: Feds Warn Against Malicious Cyb... [Published Searchenginewatch - Sep 02 2014]
DoubleClick Adds Optimization, Reporting Tools ... [Published Searchenginewatch - Aug 28 2014]
Choosing Your Agency: It’s About the Team [Published Searchenginewatch - Aug 28 2014]
Want to Control Your Fate? Own Your Measurement... [Published Searchenginewatch - Aug 25 2014]
Google AdWords Conversion Values Add Multiple C... [Published Searchenginewatch - Aug 22 2014]
Navigating Secure Search: From Keywords to Cont... [Published Searchenginewatch - Aug 22 2014]
Google Tests Search Results Format Minus Carousel [Published Searchenginewatch - Aug 20 2014]
Sneak Peek at Google Stars: If Pinterest Met Go... [Published Searchenginewatch - Aug 19 2014]
Google AdWords to Universally Apply Close Varia... [Published Searchenginewatch - Aug 15 2014]
Reaching the College Market With PPC [Published Searchenginewatch - Aug 15 2014]
New Settings Page Fits the Bill for DuckDuckGo [Published Searchenginewatch - Aug 13 2014]
Google Informs Webmasters of Faulty Redirects f... [Published Searchenginewatch - Aug 13 2014]
8 Blogging "Rules" You Should Probably Ditch [Published Searchenginewatch - Aug 13 2014]
Competitive Analysis for Panda Using SEMrush [T... [Published Searchenginewatch - Aug 06 2014]
5 Key Takeaways From a Successful Social Media ... [Published Searchenginewatch - Aug 06 2014]
Is Google's New Local Algorithm 'Pigeon' for th... [Published Searchenginewatch - Aug 04 2014]
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