Sherrill Mane

Type: Person
Name: Sherrill Mane
First reported Apr 18 2014 - Updated Apr 18 2014 - 1 reports

Online ad revenue overtakes TV for first time in US

US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IABThe online revenues, which includes mobile ads, rose 17% on the previous year’s total of $3 ... [Published The Integrated Retailer - Apr 18 2014]
First reported Apr 15 2014 - Updated Apr 15 2014 - 1 reports

Internet Ad Rev Hits $42.8 Billion in 2013, Betters Broadcast TV

By: Doug McPhersonNEW YORK – U.S. interactive advertising revenue hit an all-time high in 2013 of $42.8 billion, surpassing broadcast television advertising revenues ($40.1 billion) for the first time ever, says the Interactive Advertising Bureau (IA ... [Published Response Magazine - Apr 15 2014]
First reported Apr 14 2014 - Updated Apr 14 2014 - 1 reports

YouTube gets original

With YouTube channels and their content providers toasted as the talk of MIPTV last week, multichannel operators, TV producers and analysts tell Jesse Whittock why original content is the key to monetising the emerging YouTube ecosystem.Question: What ... [Published Television Business International - Apr 14 2014]
First reported Apr 10 2014 - Updated Apr 11 2014 - 4 reports

Advertisement Spending: Digital Surpasses Broadcast TV For First Time In History

In a major affirmation of the rise of the digital age, the Interactive Advertising Bureau (IAB) reported yesterday that online advertising revenues surged 17% year-over-year (YoY) in 2013 to $42.8 billion, surpassing ad revenues from traditional broadcast ... [Published Bidness Etc - Apr 11 2014]
First reported Apr 11 2014 - Updated Apr 11 2014 - 1 reports

US Internet ad revenues hit $42.8bn in 2013

US interactive advertising revenues for 2013 hit an all-time high of $42.8 billion, according to the IAB Internet Advertising Revenue Report for the full-year, exceeding broadcast television advertising revenues ($40.1 billion), for the first time ever. ... [Published Advanced Television - Apr 11 2014]
First reported Mar 31 2014 - Updated Apr 01 2014 - 1 reports

MRC Tells Ad Industry It's Okay To Use Viewable Impressions

Somewhere between 30% and over half of all online ad "impressions" are registered when the ad is outside the browser window or otherwise unable to be seen by anyone, according to industry estimates. That's why the online ad industry has worked so hard ... [Published Advertising Age - Mar 31 2014]
First reported Mar 17 2014 - Updated Mar 18 2014 - 1 reports

New Time-Spent Metric Seeks to Move Marketers Away From Clicks

The viewability of digital ads remains somewhat of a sore point for the online ad industry. Market participants recognize advertisers' needs for a more satisfying metric than click-throughs and impressions, which provide no evidence of whether users actually ... [Published ClickZ Today - Mar 17 2014]
First reported Mar 11 2014 - Updated Mar 12 2014 - 2 reports

IAB updates video ad metric definitions

The Interactive Advertising Bureau has released for public comment an updated "Digital Video In-Stream Ad Metric Definitions." The new version sharpened and clarified the language used around metrics to help industry professionals get on the same page ... [Published Fierce CMO - Mar 12 2014]
First reported Mar 11 2014 - Updated Mar 11 2014 - 1 reports

IAB's New Glossary Limits "View" and--Sorry!---Defines "Skip" (As In Ads)

The Internet Advertising Bureau today will unveil an updated version of its Digital Video In-Stream Ad Metric Definitions and solicit public comment. The reworked version refines some terms and,most notably, tosses out the word “view” as a metric basically ... [Published Media Post - Mar 11 2014]

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All (14) | News (14) | Reports (0) | Blogs (0) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
Online ad revenue overtakes TV for first time i... [Published The Integrated Retailer - Apr 18 2014]
Internet Ad Rev Hits $42.8 Billion in 2013, Bet... [Published Response Magazine - Apr 15 2014]
YouTube gets original [Published Television Business International - Apr 14 2014]
US Internet ad revenues hit $42.8bn in 2013 [Published Advanced Television - Apr 11 2014]
Advertisement Spending: Digital Surpasses Broad... [Published Bidness Etc - Apr 11 2014]
Online ad revenue overtakes TV for first time i... [Published Net Imperative - Apr 11 2014]
IAB: Online Ad Revenue Overtakes TV For First T... [Published WebProNews - Apr 10 2014]
IAB: Online Ad Revenue Overtakes TV For First T... [Published WebProNews Feed - Apr 10 2014]
MRC Tells Ad Industry It's Okay To Use Viewable... [Published Advertising Age - Mar 31 2014]
MRC makes 'viewability' metric for online displ... [Published Fierce CMO - Mar 31 2014]
New Time-Spent Metric Seeks to Move Marketers A... [Published ClickZ Today - Mar 17 2014]
IAB updates video ad metric definitions [Published Fierce CMO - Mar 12 2014]
IAB's New Glossary Limits "View" and--Sorry!---... [Published Media Post - Mar 11 2014]
IAB Updates 'Digital Video In-Stream Ad Metric ... [Published CNBC - Mar 11 2014]
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