Sherrill Mane

Type: Person
Name: Sherrill Mane
First reported 5 hours ago - Updated 5 hours ago - 1 reports

Digital strides ahead

NEW YORK: US digital ad revenues continue to reach new highs, growing 15% in the first half of 2014 to reach $23.1bn, according to the IAB, while a separate report from AOL Platforms suggests that media buyers are increasingly shifting TV budgets into ... [Published WARC - 5 hours ago]
First reported Oct 21 2014 - Updated 17 hours ago - 3 reports

Advertisers Benefit from Consumers "Living" Online

Digital advertising has come a long way since the banner ad was a standard.While the banner ads are still put into action by some digital advertisers, many have turned to alternative methods to improve their efficiency.The Interactive Advertising Bureau ... [Published Website Magazine - 17 hours ago]
First reported Sep 29 2014 - Updated Sep 29 2014 - 1 reports

Is Digital Advertising Ready to Ditch the Click?

It was a was a throwaway line on the 50th slide in a PowerPoint deck. But that seemingly innocuous bullet point -- "Time as a currency to trade?" -- stands to upend the digital-advertising industry.Jon Slade Credit: Richard Cannon for Ad AgeIn March 2013, ... [Published Advertising Age - Sep 29 2014]
First reported Sep 25 2014 - Updated Sep 25 2014 - 1 reports

TheStreet Taps MediaVoice For BrandView Sponsored Content

Thesedays, for better or worse, few news publishers are without an aggressive native advertising strategy.Pursuing its own native path, TheStreet, Inc. has enlisted Polar’s MediaVoice adplatform to put forth a new sponsored content offering named Bra ... [Published Media Post - Sep 25 2014]
First reported Apr 30 2014 - Updated Apr 30 2014 - 1 reports

Revenue Flowing Faster to New Marketing Channels, But Integration Is Key

There were many findings within a recent advertising report from the Internet Advertising Bureau that used the word “momentous.”We learned that U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion. The report said that ... [Published Target Marketing Magazine - Apr 30 2014]
First reported Apr 28 2014 - Updated Apr 28 2014 - 1 reports

Most Businesses Expect Online Video To Become More Important Than TV Ads [Report]

The Interactive Advertising Bureau (IAB) has released results from a recent survey finding that most brand marketers and ad agency execs believe original digital video programming will become as important to their businesses as TV advertising within ... [Published WebProNews Feed - Apr 28 2014]

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Digital strides ahead [Published WARC - 5 hours ago]
Advertisers Benefit from Consumers "Living" Online [Published Website Magazine - 17 hours ago]
Internet, digital video advertising revenue top... [Published Rapid TV News - 23 hours ago]
Internet ad revenues hit landmark high in first... [Published BizReport.com - Oct 21 2014]
Is Digital Advertising Ready to Ditch the Click? [Published Advertising Age - Sep 29 2014]
TheStreet Taps MediaVoice For BrandView Sponsor... [Published Media Post - Sep 25 2014]
Revenue Flowing Faster to New Marketing Channel... [Published Target Marketing Magazine - Apr 30 2014]
Most Businesses Expect Online Video To Become M... [Published WebProNews Feed - Apr 28 2014]
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