Sherrill Mane

Type: Person
Name: Sherrill Mane
First reported Jul 25 2014 - Updated Jul 25 2014 - 1 reports

Getting sponsored content right

NEW YORK: Brand familiarity, trust and subject matter expertise are the main drivers for consumers open to in-feed sponsored content on news sites, although positive opinion about a publisher's credibility also matters, a new survey has found.The Interactive ... [Published WARC - Jul 25 2014]
First reported Jul 23 2014 - Updated Jul 23 2014 - 2 reports

News readers want good storytelling in advertisements

Warning to advertisers: the hard sell is out and good storytelling is in when it comes to so-called native advertising.Nearly two-thirds of online news readers said they are more open to digital advertising that focuses on a story rather than selling ... [Published New York Post - Jul 23 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 1 reports

News Corner July 23, 2014

By: Doug McPhersonHawthorne Direct , a full-service brand response advertising agency, creates a new TV commercial and several branded videos for its client, :DentalPlans, to support the launch of a new brand.CoreMedia Systems , a media and response management ... [Published Response Magazine - Jul 22 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 1 reports

Users Respond Most To Relevancy, Site Credibitiy In Sponsored Content

When is native advertising a smart strategy for reaching online news readers?For advertisers, it’s critical that their message be highly relevant to audiences. Publishers wouldbe wise to steer clear of less respected brand partners.That’s according to ... [Published Media Post - Jul 22 2014]
First reported Jul 08 2014 - Updated Jul 08 2014 - 1 reports

Buy Twitter: Revenue To Grow Significantly From Video Advertising

Summary Twitter said that it will acquire cloud-based live-video platform SnappyTV. The acquisition will help the micro-blogging company accelerate its ad-revenue growth. The Stock is trading at a forward twelve-month EV/revenue multiple of 11.5x, ... [Published Seeking Alpha - Jul 08 2014]
First reported Apr 30 2014 - Updated Apr 30 2014 - 1 reports

Revenue Flowing Faster to New Marketing Channels, But Integration Is Key

There were many findings within a recent advertising report from the Internet Advertising Bureau that used the word “momentous.”We learned that U.S. interactive advertising revenues for 2013 hit an all-time high of $42.8 billion. The report said that ... [Published Target Marketing Magazine - Apr 30 2014]
First reported Apr 28 2014 - Updated Apr 28 2014 - 2 reports

Most Businesses Expect Online Video To Become More Important Than TV Ads [Report]

[ Advertising ]The Interactive Advertising Bureau (IAB) has released results from a recent survey finding that most brand marketers and ad agency execs believe original digital video programming will become as important to their businesses as TV advertising ... [Published WebProNews - Apr 28 2014]
First reported Apr 10 2014 - Updated Apr 11 2014 - 2 reports

IAB: Online Ad Revenue Overtakes TV For First Time In U.S.

[ Advertising ]The Interactive Advertising Bureau (IAB) has released its latest Internet ad revenue report, conducted by PricewaterhouseCoopers. It finds that interactive ad revenues for 2013 hit an all-time high of $42.8 billion, exceeding broadcast ... [Published WebProNews - Apr 10 2014]

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Getting sponsored content right [Published WARC - Jul 25 2014]
News readers want good storytelling in advertis... [Published New York Post - Jul 23 2014]
Study: Relevancy matters for sponsored stories [Published Media Life Magazine - Jul 23 2014]
News Corner July 23, 2014 [Published Response Magazine - Jul 22 2014]
Users Respond Most To Relevancy, Site Credibiti... [Published Media Post - Jul 22 2014]
Buy Twitter: Revenue To Grow Significantly From... [Published Seeking Alpha - Jul 08 2014]
Revenue Flowing Faster to New Marketing Channel... [Published Target Marketing Magazine - Apr 30 2014]
Most Businesses Expect Online Video To Become M... [Published WebProNews - Apr 28 2014]
Most Businesses Expect Online Video To Become M... [Published WebProNews Feed - Apr 28 2014]
IAB: Online Ad Revenue Overtakes TV For First T... [Published WebProNews - Apr 10 2014]
IAB: Online Ad Revenue Overtakes TV For First T... [Published WebProNews Feed - Apr 10 2014]
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