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Simulmedia Inc

Type: Company

Name: Simulmedia Inc

First reported May 10 2013 - Updated May 10 2013 - 1 reports

These Companies Are Denting the Universe In NY

The post These Companies Are Denting the Universe In NY appeared first on John Battelle's Search Blog . OpenCo NY is just ten or so days away – the opening plenary (for Backstage pass holders and VIPs) is Weds evening, May 22, and the full ... [Published John Battelle's Searchblog - May 10 2013]

Entities: Matt Seiler, Eric Hippeau, Lerer Ventures, Arianna Huffington

First reported May 09 2013 - Updated May 09 2013 - 1 reports

The Digital Dispatch: ZEDO, Skimlinks, and DG

Code and Theory hired John Gilles as its director of new media.CraveOnline announced the appointment of Mike Bender as SVP of sales.DG announced that it plans to adopt both Ad-ID and EIDR open-standard video asset identification registries within its ... [Published iMedia Connection - May 09 2013]

Entities: ZEDO, The Digital Group, Mixpo Inc, StrikeAd

First reported May 07 2013 - Updated May 07 2013 - 1 reports

New Tool Shows TV Advertisers What Their Competitors Are Paying

CBS may be network of the sitcom "2 Broke Girls," but it isn't cheap.At least it's not for advertisers, according to a tranche of TV advertising data released this week by TV advertising startup Simulmedia. While CBS gives advertisers the greatest reach ... [Published Advertising Age - May 07 2013]

Entities: Simulmedia Inc, Association of National Advertisers, Magnetic Resonance Imaging, Tranche

First reported May 07 2013 - Updated May 07 2013 - 1 reports

Simulmedia Finding Viewers in Odd Places

Company specializes in aggregating small pockets of television audiences for big value By Jon Lafayette -- , 5/7/2013 1:31:17 PM You wouldn't think you could find video gamers by buying commercials on normally old-skewing Hallmark Movie Channel, or that ... [Published Broadcasting & Cable - May 07 2013]

Entities: Simulmedia Inc, Short Ton, Microsoft Xbox, Triangulation

First reported May 07 2013 - Updated May 07 2013 - 1 reports

Simulmedia Launcheded Open Access Project

Simulmedia, a provider of audience-based television ad targeting, announced it has launched Open Access Project, an initiative that will allow free access on its website to key parts of its database, insights, and platform tools. This includes access ... [Published Econtent Magazine - May 07 2013]

Entities: Simulmedia Inc, Database

First reported May 06 2013 - Updated May 06 2013 - 1 reports

Simulmedia Opens Free Access on Its Website to Part of World's Most Robust TV Audience Database and Advertising Platform

CONTACT: George H. Simpson203.521.0352george@georgesimpson.com ... [Published Reuters - May 06 2013]

Entities: Simulmedia Inc, Database

First reported May 06 2013 - Updated May 06 2013 - 1 reports

Simulmedia Opens Free Access on Its Website to Part of World's Most Robust TV Audience Database and Advertising Platform

-- Simulmedia, a pioneer in audience-based television ad targeting, today at the ANA Financial Management annual conference in Phoenix, announced it has launched Open Access Project, an initiative that will allow free access on its website (Simulmedia.com) ... [Published ITbriefing - May 06 2013]

Entities: Simulmedia Inc, Database, Avalon Ventures, Internet Entrepreneur

First reported May 06 2013 - Updated May 06 2013 - 1 reports

Simulmedia FindingViewers in Odd Places

Company specializes in aggregating smallpockets of television audiences for big... ... [Published Broadcasting & Cable - May 06 2013]

Entities: Simulmedia Inc

First reported May 05 2013 - Updated May 05 2013 - 1 reports

Web users reclaim anonymity through privacy programs

Evidon Inc. CEO Scott Meyer (second from left) with employees (from left) Alex Catighera, Christopher Roberts, and Jesse Rohland. Of Evidon's Ghostery program, Meyer says: "We're trying to reveal the invisible Web."Dozens of silent watchers, working for ... [Published Philly.com - May 05 2013]

Entities: Online Advertising, Tacoda, Simulmedia Inc

First reported May 04 2013 - Updated May 04 2013 - 1 reports

New ANA White Paper on Brand-Specific Commercial Rating

ANA has just released the new white paper,“Brand-Specific Commercial Ratings–Benefits and Solution Providers.”Earlier this year ANA convened the Commercial Ratings Summit, and then a follow-up webinar, to discuss solutions that could help facilitate the ... [Published Association of National Advertisers - May 04 2013]

Entities: white Paper, Invidi Technologies Corp, Simulmedia Inc

First reported May 01 2013 - Updated May 01 2013 - 1 reports

Future Ad Labs crowned M.A.P Global ‘Hot Company of the Year’

Future Ad Labs has been awarded the Media Accelerator Programme (M.A.P) ‘Hot Company of the Year’ title at The Festival of Media Global 2013.Future Ad Labs scooped the title after pitching its PlayCaptcha product, which offers an alternative to Captchas ... [Published M&M Europe - May 01 2013]

Entities: Simulmedia Inc, New Media, Singapore

First reported Apr 30 2013 - Updated Apr 30 2013 - 1 reports

Time for TV Networks to Guarantee Big Bundled Audiences, Quickly

Twenty years ago, when four large broadcast networks dominated TV, almost every one of their prime-time shows had big ratings. Whether advertisers were releasing a blockbuster movie, introducing a new car or trying to keep their soda brand in the forefront ... [Published Advertising Age - Apr 30 2013]

Entities: Simulmedia Inc, Cross-Platform, Demographics, Declination, United States

Quotes

...Morgan thinks TV is actually undervalued and that data will help the medium capture value as viewers watch more TV in different places. "We think that the closed nature of information is one of the real impediments to TV advertising getting better and growing" he said

New Tool Shows TV Advertisers What Their Competitors Are Paying [Published Advertising Age - May 07 2013]

"Look, this is still very new. Everyone is learning," Diez added. "I'd like to believe that making this information available to consumers has had a positive effect on [U SS Internet] policy."

Web users reclaim anonymity through privacy programs [Published Philly.com - May 05 2013]

...(YouTube typically finds the advertisers, although creators can approach sponsors directly.) "If they can generate an audience, they can start making money" says Tom Pickett, YouTube’s vice president of global operations

It's Getting Harder to Make Money on YouTube [Published BusinessWeek - Apr 22 2013]

More Content

sort by: Date \| Relevance
These Companies Are Denting the Universe In NY [Published John Battelle's Searchblog - May 10 2013]
The Digital Dispatch: ZEDO, Skimlinks, and DG [Published iMedia Connection - May 09 2013]
New Tool Shows TV Advertisers What Their Compet... [Published Advertising Age - May 07 2013]
Simulmedia Finding Viewers in Odd Places [Published Broadcasting & Cable - May 07 2013]
Simulmedia Launcheded Open Access Project [Published Econtent Magazine - May 07 2013]
OpenCo New York Innovation Festival Announces F... [Published ITbriefing - May 07 2013]
OpenCo New York Innovation Festival Announces F... [Published Street Insider - May 07 2013]
Simulmedia Opens Free Access on Its Website to ... [Published Reuters - May 06 2013]
Simulmedia Opens Free Access on Its Website to ... [Published ITbriefing - May 06 2013]
Simulmedia FindingViewers in Odd Places [Published Broadcasting & Cable - May 06 2013]
Web users reclaim anonymity through privacy pro... [Published Philly.com - May 05 2013]
New ANA White Paper on Brand-Specific Commercia... [Published Association of National Advertisers - May 04 2013]
Future Ad Labs crowned M.A.P Global ‘Hot Compan... [Published M&M Europe - May 01 2013]
Time for TV Networks to Guarantee Big Bundled A... [Published Advertising Age - Apr 30 2013]
Interactive TV Headlines Round-Up (V): Scripps ... [Published Interactive TV Today - Apr 25 2013]
The Festival of Media Global 2013 unveils M.A.P... [Published M&M Europe - Apr 23 2013]
It's Getting Harder to Make Money on YouTube [Published BusinessWeek - Apr 22 2013]
Funding Daily: Mardi Gras [Published Venturebeat - Feb 13 2013]
Simulmedia Raises $5 Million from Union Square ... [Published PE Hub News - Feb 13 2013]
peHUB First Read [Published PE Hub Blog - Feb 12 2013]
Simulmedia Raises Another $5 Million From Exist... [Published TechCrunch - Feb 12 2013]
Targeted TV Ads Closer to Reality, Entrepreneur... [Published WSJ.com: Venture Capital Dispatch - Jan 31 2013]

Blogs

sort by: Date \| Relevance
These Companies Are Denting the Universe In NY [Published John Battelle's Searchblog - May 10 2013] The post These Companies Are Denting the Universe In NY appeared first on John Battelle's Search Blog . OpenCo NY is just ten or so days away – the opening plenary (for Backstage pass holders and VIPs) is Weds evening, May 22, and the full ...
Funding Daily: Mardi Gras [Published Venturebeat - Feb 13 2013] Today is Mardi Gras, otherwise known as Fat Tuesday. For those of you reading funding news instead of flashing people on Bourbon Street, I thought I’d provide glimpse of what you are missing. The idea is to go a little crazy before Lent begins. People ...
peHUB First Read [Published PE Hub Blog - Feb 12 2013] RBA sells Securency to private equity-backed Innovia PE managers must wait for bonuses Bill would create venture capital fund Spark Capital to close oversubscribed $425M fund AMEX extends pay by tweet feature Vertu makes post-Nokia ...
Simulmedia Raises Another $5 Million From Exist... [Published TechCrunch - Feb 12 2013] Media marketing firm Simulmedia has raised another $5 million in funding in an inside round from existing investors, the company confirmed today. The money comes from Time Warner Investments, Avalon Ventures, and Union Square Ventures, which together ...
Targeted TV Ads Closer to Reality, Entrepreneur... [Published WSJ.com: Venture Capital Dispatch - Jan 31 2013] Kiyoshi Ota/Bloomberg News Television, with an advertising market that dwarfs any part of the digital landscape, has long been an attractive target for entrepreneurs and venture capitalists. Many companies set out to bring Internet-style, targeted advertisements ...