Social Marketing

Type: Keyphrase
Name: Social Marketing
First reported 36 mins ago - Updated 36 mins ago - 1 reports

Compliance vs. Social Media Growth Strategies: Must Banks Choose?

What’s more important, compliance or growth? Must bank marketers have one or the other? Can't they succeed in both areas?By John Siracusa, President & CEO at mOSa eBank Marketing ServicesI have been in the banking industry for many years, spending much ... [Published The Financial Brand - 36 mins ago]
First reported 12 hours ago - Updated 4 hours ago - 2 reports

What You Can Do About the Decline of Social Marketing on Facebook

Over the last year-and-a-half, organic reach of brand or fan posts have dropped[1] significantly. Some reports claim it to be below 5 percent. Brands that spent years building out their Facebook following are now seeing their organic reach fall signi ... [Published DailyMe.Com - 4 hours ago]
First reported 6 hours ago - Updated 6 hours ago - 1 reports

Addvocate Appoints Piers Cooper as CEO, Launches Revamped Service

(c) 2014 Dow Jones & Company, Inc.Piers Cooper has been named the new chief executive of Addvocate Inc., a company that provides a service for employee-based social marketing.Mr. Cooper has worked at the San Francisco-based company for more than a year ... [Published Dow Jones Financial Information Services - 6 hours ago]
First reported 10 hours ago - Updated 10 hours ago - 1 reports

Automotive Companies Need to Invest in Social Media Now

Automotive companies need to invest in social media now, according to Business 2 Community .The automotive industry is usually ahead of the curve when it comes to almost everything. From tech innovation to advancements in design, car companies lead the ... [Published Dealer Communications - 10 hours ago]
First reported 12 hours ago - Updated 12 hours ago - 1 reports

Looking to drive referral traffic? Facebook is still social marketing king

byBrafton EditorialWhile other social marketing upstarts like Instagram and Pinterest may have more cache, Facebook is still a reliable way to drive traffic to businesses’ websites. In fact, the runners up aren’t even close. According to a study by Shareaholic, ... [Published Brafton.com - 12 hours ago]
First reported Jul 22 2014 - Updated 14 hours ago - 2 reports

Oracle Data Cloud Builds Off BlueKai Merger For Social, Marketing Deals

A while back there was a flurry of activity around enterprise software giants buying up social media and mobile analytics firms left and right, and the fruits of those deals continue to drop.The latest one comes from Oracle, which unveiled a new Software-as-a-Service ... [Published businessintelligence.com - Jul 22 2014]
First reported 16 hours ago - Updated 16 hours ago - 1 reports

Expion Relaunches Social Marketing Platform: Integrates Data, Offers More Customized View

Silo-like thinking can be the bane of any form of marketing that requires the integration of multiple disciplines, but when it comes to social marketing campaigns, where different areas of expertise-- social community management, content creation, brand ... [Published Media Post - 16 hours ago]
First reported 19 hours ago - Updated 19 hours ago - 1 reports

Social Marketing Overview: What You Need to Know.

Online Marketing Social Media Marketing is, to many, a dark and mysterious art that leaves business owners (and marketers alike) dazed and confused.Executed well it could be a very worthwhile exercise and to great benefit of your company but it’s not ... [Published Entrepreneur - 19 hours ago]
First reported 19 hours ago - Updated 19 hours ago - 1 reports

The Future of Social Marketing Automation is Here (And Improving)

by Contributor Friendly |Tweet thisby Contributor Friendly | Tweet thisEditor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps …The Future of Social Marketing Automation is Here (And Improving) ... [Published eWallstreeter - 19 hours ago]
First reported 23 hours ago - Updated 23 hours ago - 1 reports

R. Craig Lefebvre Awarded Philip Kotler Social Marketing Distinguished Service Award (7/22/14)

RESEARCH TRIANGLE PARK, N.C., July 22 -- RTI International issued the following news release:R. Craig Lefebvre, Ph.D., lead change designer in the Center for Communication Science at RTI International, has been awarded the Philip Kotler Social Marketing ... [Published Targeted News Service - 23 hours ago]
First reported Jul 22 2014 - Updated Jul 22 2014 - 1 reports

Addvocate introduces a New Employee-powered Social Marketing Platform, Appoints New CEO

VentureBeat reports “Months after the departure of former CEO Marcus Nelson, Addvocate is still on track and releasing a new version of its social media platform today.” Read More ... [Published Digital Media Wire - Jul 22 2014]
First reported Jul 22 2014 - Updated Jul 22 2014 - 1 reports

22squared Selects Unified As Its Social Marketing Platform

Unified, provider of award-winning marketing cloud technology, today announced that 22squared , the full service advertising agency that makes brands exponential, has adopted the Unified Social Operating Platform (SOP). 22squared is integrating the SOP ... [Published BioSpace - Jul 22 2014]

Quotes

...content more intelligently and efficiently," said Expion client Bonin Bough, VP of Global Media and Consumer Engagement at Mondelēz International. "Expion has taken that great data out of its silos, and put it into the hands of content creators."
...lows, Facebook's transition from a social marketing platform to a run-of-the-mill ad seller is nearly complete," says Forrester's Melissa Parrish. "But right now it's an ad seller without many compelling branding opportunities. Putting video ads in the News Feed could solve that problem — but only if users are willing to watch the ads."
...across this industry is that the market is evolving faster than the institutions are adjusting," shares Steve Navarro, r2i VP Market Development. "The schools that are winning are those that have buy-in and support from leadership which includes a shared vision and common understanding of what it really takes to compete in this highly competitive market. eduWeb is a great forum to share these insights and learn from our peers."
"Positive messaging that lamb is the healthy and affordable luxury is the best way to build market share rather than ankle tapping farmers who are basically on the same team" Mr Powdrell concluded

More Content

All (989) | News (781) | Reports (0) | Blogs (194) | Audio/Video (0) | Fact Sheets (0) | Press Releases (14)
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Compliance vs. Social Media Growth Strategies: ... [Published The Financial Brand - 36 mins ago]
Expion expands into APAC, launches comprehensiv... [Published Campaign Asia-Pacific - 2 hours ago]
Kiwis offer Brits olive branch [Published FWplus - 2 hours ago]
What You Can Do About the Decline of Social Mar... [Published DailyMe.Com - 4 hours ago]
Addvocate Appoints Piers Cooper as CEO, Launche... [Published Dow Jones Financial Information Services - 6 hours ago]
Five Ways Wotif Group Is Using Content To Drive... [Published B&T Online - 7 hours ago]
Look Out, TV - The Next Driver For Facebook's M... [Published Forbes.com - 7 hours ago]
Animin: modern-day tablet Tamagotchi set to rol... [Published Grocer - 8 hours ago]
Social Media: The Fine Art of Contemporary Cust... [Published Design Intelligence - 8 hours ago]
The Evolution of The Content Marketing Ecosystem [Published Business 2 Community - 9 hours ago]
LinkedIn Gives Brands a Publishing and Customer... [Published Brandchannel.com - 10 hours ago]
Facebook's new stats: 1.32 billion users per mo... [Published The Verge - 10 hours ago]
Automotive Companies Need to Invest in Social M... [Published Dealer Communications - 10 hours ago]
Social media marketing pushing toward a Chipotl... [Published U-Wire.com - 11 hours ago]
Microsoft to partners: Dynamics CRM pursuing ag... [Published MSDynamicsWorld.com - 11 hours ago]
Looking to drive referral traffic? Facebook is ... [Published Brafton.com - 12 hours ago]
What You Can Do About the Decline of Social Mar... [Published Yahoo! Maktoob News - 12 hours ago]
Value Statements Drive Small Business IT Priori... [Published Phone+ - 13 hours ago]
Produce for Better Health Foundation Offers Mar... [Published GroceryHeadquarters.com - 13 hours ago]
UWALK with library pedometers [Published Fairview Post - 14 hours ago]
Expion Relaunches Social Marketing Platform: In... [Published Media Post - 16 hours ago]
Social ad platform tech Glow Digital Media pull... [Published Venturebeat - 16 hours ago]
To Make HIV History Start By... [Published Hudson Valley Press - 16 hours ago]
Social ad platform tech Glow Digital Media pull... [Published Venturebeat - 17 hours ago]
R2i, Loyola University Maryland, Towson Univers... [Published Stock Nod - 17 hours ago]
Social Marketing Overview: What You Need to Know. [Published Entrepreneur - 19 hours ago]
The Future of Social Marketing Automation is He... [Published eWallstreeter - 19 hours ago]
Tweeting with the Stars - a Corporate Forum Pa... [Published PRWeb - 23 hours ago]
R. Craig Lefebvre Awarded Philip Kotler Social ... [Published Targeted News Service - 23 hours ago]
Bublish Launches ePub Creator Feature [Published PRWeb - 23 hours ago]
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Blogs

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Social ad platform tech Glow Digital Media pull... [Published Venturebeat - 17 hours ago]
Image Credit: little Whale / Shutterstock Glow Digital Media  had a great day yesterday. The London-based company announced an additional $7 million in new funding from Notion Capital and White Star Capital, two of Europe’s leading venture capital ...
The Future of Social Marketing Automation is He... [Published eWallstreeter - 19 hours ago]
by Contributor Friendly |Tweet thisby Contributor Friendly | Tweet thisEditor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps …The Future of Social Marketing Automation is Here (And Improving) ...
Attentive.ly's Social Marketing Taps Customer I... [Published CRM Buyer - Jul 21 2014]
Attentive.ly recently released its application on the Eloqua platform, digging a deeper foothold for itself in the CRM enterprise space. Attentive.ly provides social marketing automation functionality in the form of a plug-and-play toolset that works ...
Addvocate launches a new employee-powered socia... [Published Venturebeat - Jul 21 2014]
Image Credit: Source: Addvocate Months after the departure of former CEO Marcus Nelson, Addvocate is still on track and releasing a new version of its social media platform today. Addvocate’s platform doesn’t spend a ton of time trying to drum up excitement ...
Visual Social Marketing 101 [Published Mashable! - Jul 17 2014]
There's no shortage of mobile platforms available for brands to reach consumers with gripping visuals. If anything, the problem is picking out which platforms to embrace and which to ignore Brands can now share images and videos with followers ...
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Press Releases

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Offerpop Launches Marketer's Staycation: A Summ... [Published GlobeNewswire: Acquisitions News - Jul 08 2014]
TBG and Sprinklr Partner to Offer Mobile App In... [Published Financial Services - Jun 30 2014]
IT World Canada Sees 500 Percent Jump in Lead V... [Published GlobeNewswire: Advertising News - Jun 26 2014]
NextPrinciples Launches Enterprise Social Marke... [Published GlobeNewswire: Acquisitions News - Jun 04 2014]
Edison Ventures Announces Investment in Offerpop [Published GlobeNewswire: Advertising News - Jun 03 2014]
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