TBWA Worldwide

Type: Company
Name: TBWA Worldwide
First reported 9 hours ago - Updated 9 hours ago - 1 reports

Southwest Airlines rolling out four weddings and a lot of dance moves in new TV campaign

Did you ever think Southwest Airlines (NYSE: LUV) would totally abandon its wildly unconventional way of doing advertising?Of course not.For four decades Dallas-based Southwest was synonymous with outlandish TV spots. The airline only got a little more ... [Published Dallas Business Journal - 9 hours ago]
First reported 12 hours ago - Updated 12 hours ago - 1 reports

TBWA Bags Nippon Paint Account

(Marketingmagazine.com.my) -  Nippon Paint Malaysia has finalised TBWA as its new creative agency, a spokesperson for the brand confirmed to Marketing Magazine today. The news is fresh from the oven as the decision was reached only a few hours ago.After ... [Published Marketing Magazine Malaysia - 12 hours ago]
First reported 14 hours ago - Updated 14 hours ago - 1 reports

Saatchi & Saatchi adds seven new creatives to team

Saatchi & Saatchi has boosted its creative team with seven new hires, including creative teams and a copywriter.Creative duo Ben Robinson and Mike Whiteside join the agency from WCRS, where they worked on Weston Cider’s first-ever TV ad for Stowford Press ... [Published The Drum - 14 hours ago]
First reported 22 hours ago - Updated 22 hours ago - 1 reports

Creative corner: Media round-up

A round-up of stories involving the region's creative, digital and media businesses. This week: de Winter grows in Liverpool; Footasylum a good fit for Label; and Tree takes flight with Icelandair.Cuckoo Design in Salford has secured a contract with Muse ... [Published Insider Media Limited - 22 hours ago]
First reported Oct 23 2014 - Updated Oct 23 2014 - 1 reports

African advertising agencies on fast track to growth

first published on NewsDayIN a quest for continued strong growth, Communication businesses aligned with the Africa network of the global TBWA\ advertising group are about to plug into the latest creative trends and marketing industry developments.BUSINESS ... [Published Adlip - Oct 23 2014]
First reported Oct 22 2014 - Updated Oct 22 2014 - 1 reports

The four categories of brand innovation according to chairman of TBWA Worldwide

Creative agencies must help clients innovate in the way they innovate, chairman of TBWA Worldwide Jean-Marie Dru told delegates at the AANA’s RESET conference in Sydney.Speaking to a crowd of senior marketers, Jean-Marie Dru, the disruption evangelist ... [Published Marketing Magazine Australia - Oct 22 2014]
First reported Oct 22 2014 - Updated Oct 22 2014 - 1 reports

Whybin\TBWA’s incoming ECDs talk talent, reputation and why limited budgets are a good thing

In August two of the most decorated and celebrated creatives in Australia, Dave Bowman and Matty Burton, announced they were leaving Whybin\TBWA Sydney, the agency they had helped to turn around, for a startup. The two men tasked with replacing them sat ... [Published Mumbrella - Oct 22 2014]
First reported Oct 21 2014 - Updated Oct 21 2014 - 1 reports

Michele Tebbe; David

Michele Tebbe joined David&Goliath as a group account director. She comes the agency from TBWA\Chiat\Day LA, where she most recently managed Jimmy Dean, The Grammys, Bare Escentuals and The QatarFoundation. ... [Published Media Post - Oct 21 2014]
First reported Oct 21 2014 - Updated Oct 21 2014 - 1 reports

Leisure launches ‘tribal’ marketing campaign

Range cooker brand Leisure has launched an integrated marketing campaign with activity that aims to strengthen awareness and drive consumer engagement with the brand.Renowned British photographer Julia Kennedy and food stylist Iain Graham worked with ... [Published Get Connected Magazine - Oct 21 2014]
First reported Oct 21 2014 - Updated Oct 21 2014 - 1 reports

Omnicom Group worldwide revenue grows 7.4% as it reveals pre-tax spend of $8.8m on failed Publicis merger for the year

Omnicom has revealed a 7.4 per cent increase in worldwide revenue to $3,749.6m for the third quarter of 2014, as well as total pre-tax charges of $8.8m on its failed merger with Publicis Groupe.The global marketing services network that owns TBWA, OMD ... [Published The Drum - Oct 21 2014]
First reported Oct 21 2014 - Updated Oct 21 2014 - 2 reports

Fear of failure holding back innovation, TBWA global chairman warns

Innovation is being hampered by a fear of failure as brands, and employees with an eye on their career, look to protect their reputation, the chairman of TBWA Worldwide has said.Jean-Marie Dru warned that unless marketers and creative staff approach their ... [Published Mumbrella - Oct 21 2014]
First reported Oct 21 2014 - Updated Oct 21 2014 - 2 reports

Without Condoms, Threesome Night Becomes Puzzle Night in This Odd French PSA

When the mood is right but you're all out of condoms, most amorous adventurers would simply run to the 24-hour pharmacy. But in France, the back-up plan seems to be a tad more mundane.In a series of new anti-AIDS ads from TBWA Paris, the participants ... [Published Adweek Online - Oct 21 2014]

Quotes

Rob Potts and Andy Jex, executive creative directors at Saatchi & Saatchi London said of the mass appointments: "We've taken the Louis van Gaal approach and gone for an all-out offensive creative line up. If it all goes pear shaped, we'll be grabbing a defensive midfielder in the January window."
...have committed to commending worldwide creative excellence with unflagging integrity," said Chet Moss, EVP, Chief Creative Officer, ICC Lowe, USA. "If there's deserving work, it wins. If there isn't, it doesn't. It's a show that's receptive to new ideas and new processes while encouraging robust debate and dissent."
...Wren said during the Q&A portion of the earnings call. "We're studying what they're doing. They claim to have a significant business in Xaxis in Europe, much more significant than ours. I view that as a huge opportunity that we have to sort through. There's no reason to believe that we can't be impactful there as well."
"We don't have much hope for real economic growth in the euro for next year..." Wren said in a post-earnings call

More Content

All (377) | News (332) | Reports (0) | Blogs (39) | Audio/Video (0) | Fact Sheets (3) | Press Releases (3)
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Southwest Airlines rolling out four weddings an... [Published Dallas Business Journal - 9 hours ago]
TBWA Bags Nippon Paint Account [Published Marketing Magazine Malaysia - 12 hours ago]
Saatchi & Saatchi adds seven new creatives to team [Published The Drum - 14 hours ago]
Creative corner: Media round-up [Published Insider Media Limited - 22 hours ago]
The Global Awards Announces 2014 Shortlist for ... [Published Pettinga Financial Advisors - Oct 24 2014]
African advertising agencies on fast track to g... [Published Adlip - Oct 23 2014]
Australia: finalists for young marketer and cre... [Published The Global Marketing Alliance - Oct 23 2014]
Thoughtful China 131 - Socializing Retail Stores [Published The Marketing Site - Oct 23 2014]
African advertising agencies on fast track to g... [Published Newsday - Oct 23 2014]
M&C Saatchi appoints Y&R Group’s Paul Coles to ... [Published Adobo Magazine - Oct 23 2014]
M&C Saatchi appoints Y&R Group’s Paul Coles to ... [Published Mumbrella - Oct 23 2014]
NEW! Doctors Without Borders Launches #ToughDec... [Published Media Post - Oct 23 2014]
Believe Signs Radical Friend, Reveman Joins Int... [Published Global Advisors - Oct 22 2014]
Believe Signs Radical Friend, Reveman Joins Int... [Published Creativity - Oct 22 2014]
Omnicom Group Inc (OMC): New Analyst Report fro... [Published Zacks.com - Oct 22 2014]
The four categories of brand innovation accordi... [Published Marketing Magazine Australia - Oct 22 2014]
M&C Saatchi appoints Glenn Christensen & Chris ... [Published Mumbrella - Oct 22 2014]
Whybin\TBWA’s incoming ECDs talk talent, reputa... [Published Mumbrella - Oct 22 2014]
Five Lessons In Innovation From ANZ’s GAYTMs [Published B&T Online - Oct 22 2014]
Programmatic Ad Tech Dominates Omnicom Earnings... [Published Advertising Age - Oct 21 2014]
Michele Tebbe; David [Published Media Post - Oct 21 2014]
Leisure launches ‘tribal’ marketing campaign [Published Get Connected Magazine - Oct 21 2014]
New big-screen iPhones deliver big profits for ... [Published Gulf Times - Oct 21 2014]
France’s Anti-Aids Campaign Is A Little Bizarre... [Published Business 2 Community - Oct 21 2014]
UPDATE 2-Omnicom says organic revenue to grow f... [Published London South East - Oct 21 2014]
Public brings in a new CCO [Published Strategy Magazine - Oct 21 2014]
UPDATE 1-U.S. ad spending boosts Omnicom third ... [Published CNBC - Oct 21 2014]
Omnicom Group worldwide revenue grows 7.4% as i... [Published The Drum - Oct 21 2014]
Infiniti chooses CP+B for new global brief – fr... [Published More About Advertising - Oct 21 2014]
Fear of failure holding back innovation, TBWA g... [Published Mumbrella - Oct 21 2014]
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Blogs

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Salesforce focuses on apps as ‘new channel’ wit... [Published Venturebeat - Sep 23 2014]
Above: A screen from Salesforce's Journey Builder for Apps Image Credit: Salesforce Mobile is computing’s new center of gravity, and apps are the core of mobile. To help marketers direct their efforts toward this critical part of digital experience, ...
TBWA Appointed As Airbnb's First Global Adverti... [Published PR Newswire: Entertainment & Media - Sep 08 2014]
LOS ANGELES, Sept. 8, 2014 /PRNewswire/ -- TBWA\Chiat\Day Los Angeles today announced they have been appointed as Airbnb's new global advertising agency following a competitive pitch.  Airbnb's brief to agencies in the pitch was to work with them to. ...
Part 2) Introducing the Teams: How PR Is Organi... [Published 9 to 5 Mac - Aug 29 2014]
From  Seeing Through the Illusion: Understanding Apple’s Mastery of the Media , a profile examining Apple’s PR strategy: Unlike Microsoft, Samsung, Adobe, cellular carriers, or Wal-Mart-sized corporations, Apple handles its PR and Communications ...
Samsung Nominates Apple’s iPhone 5S for Ice Buc... [Published Wall St. Cheat Sheet - Aug 25 2014]
Samsung has turned the growing popularity of the Ice Bucket Challenge into an opportunity to highlight one of the Galaxy S5 features that the iPhone 5S is lacking. In case you have been away from Twitter and most other social media platforms over the ...
Laurel & Wolf racks up $1.1 mln [Published PE Hub Blog - Aug 21 2014]
Online interior design marketplace Laurel & Wolf has received $1.1 million in seed funding. Tim Draper led the round with participation from other investors that included Upside Partnership and Siemer Ventures . PRESS RELEASE Laurel & Wolf, the ...
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Press Releases

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Sotheby's Appoints TBWA as Global Lead Brand Ag... [Published Financial Services - Jun 11 2014]
Omnicom Group's TBWA Acquires German agency Heimat [Published Financial Services - May 27 2014]
TBWA\Chiat\Day New York appoints Kyla Jacobs to... [Published PR Newswire - Jan 13 2014]
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