Thomas Husson

Type: Person
Name: Thomas Husson
First reported Sep 18 2014 - Updated Sep 18 2014 - 1 reports

iPhone 6, Apple Watch start another mobile revolution in the enterprise

Pssst -- Apple came out with some big news just for CIOs this week. And it's not that, withiPhone 6 and Apple Watch, Mr. Cook officially takes the reins of the world's most valuablebrand.No, the iPhone 6/6 Plus with its big ol' screens, combined with ... [Published Search CIO Australia - Sep 18 2014]
First reported Sep 11 2014 - Updated Sep 11 2014 - 1 reports

The Opportunities And Challenges Of Beacon Marketing

Marketers using beacon technology must reassure consumers that their privacy is being protected and deliver experiences that are immediately valuable, useful, and contextual, according to a new Forrester report. While beacons have a great deal of potential, ... [Published Forrester - Sep 11 2014]
First reported Sep 11 2014 - Updated Sep 11 2014 - 1 reports

Research report: Five predictions on mobile marketing

Sept. 10 - Forrester Research has a report out with predictions for developments in mobile media. One of the most notable forecasts made by authors Thomas Husson and Julie Ask: Mobile advertising will start maturing; look for developments in rich-media ... [Published American Business Media - Sep 11 2014]
First reported Sep 08 2014 - Updated Sep 08 2014 - 1 reports

Three New Smartphones Introduced by Microsoft to Improve Sales and Capture Markets

At the IFA Berlin, MicrosoftReutersMicrosoftChris Weber, corporate vice president of mobile device sales said in an interview that Microsoft wanted to tip the scales through affordable phones and created them for people who do not want to pay high premiums ... [Published International Business Times Australia - Sep 08 2014]
First reported Sep 05 2014 - Updated Sep 05 2014 - 2 reports

Will iPhone 6 revive mobile wallets?

Mobile wallets, which allow you to make in-person purchases with a smartphone, have often been cited as the wave of the future. But despite years of efforts of by the major mobile carriers, payment networks and, of course, Google, mobile wallets have ... [Published Bankrate.com - Sep 05 2014]
First reported Sep 04 2014 - Updated Sep 05 2014 - 3 reports

Microsoft trots out Lumia 830, an ‘affordable flagship’ smartphone alternative

BERLIN — Fresh from acquiring Nokia’s handset business, Microsoft unveiled the first of its new range of Lumia smartphones on Thursday, priced to challenge a market dominated by volume leader Samsung and Apple Inc. A week before Apple is expected to ... [Published Financial Post | Business » FP Tech Desk - Sep 04 2014]
First reported Sep 04 2014 - Updated Sep 05 2014 - 1 reports

Samsung Launches New Galaxy Note Phablet

Samsung has unveiled a plethora of improvements and finally ditched plastic in the design of the latest version of its Galaxy Note phablet.It comes as the company seeks a solid seller ahead of the launch of the long-rumoured, large-screened Apple iPhone ... [Published Eweek Europe - Sep 04 2014]
First reported Sep 03 2014 - Updated Sep 04 2014 - 3 reports

What You Should Know About Samsung's Galaxy Note 4

Samsung Electronics Co Ltd unveiled new versions of its Galaxy Note smartphone on Sept. 3, after previous design miscues cost it customers in the large-screen phone market it helped create.The world's biggest mobile phone maker's new Galaxy Note 4 comes ... [Published Auto World News - Sep 04 2014]
First reported Sep 04 2014 - Updated Sep 04 2014 - 1 reports

Samsung unveils new version of Galaxy Note

BERLINSamsung, the world’s biggest mobile phone maker, unveiled new versions of its Galaxy Note smartphone on Wednesday after previous design miscues cost it customers in the large-screen phone market it pioneered.The new Galaxy Note 4 features a crisper, ... [Published Oman Tribune - Sep 04 2014]
First reported Sep 04 2014 - Updated Sep 04 2014 - 1 reports

New Galaxy Note 'won't address Samsung's challenge'

It will take more than a new Galaxy Note to address Samsung's challenge in forging an enduring relationship with customers, according to Thomas Husson, principal analyst at Forrester Research.Writing in a blog , Husson said that Samsung is at risk of ... [Published ITP.net - Sep 04 2014]
First reported Aug 26 2014 - Updated Aug 26 2014 - 2 reports

Why We Need Messaging Apps

This is the second part of ReadWrite's four-part series on the future of messaging .The central paradox of the social age is this: We share at once too much and too little.We share too much, because it's impossible to do more than dip into the endless ... [Published ReadWriteWeb - Aug 26 2014]
First reported Aug 23 2014 - Updated Aug 23 2014 - 3 reports

4 Ways Tim Cook Has Changed Apple As CEO

Apple CEO Tim Cook walks off stage after speaking during the Apple Worldwide Developers Conference at the Moscone West center on June 2, 2014 in San Francisco, California. Justin Sullivan—When Steve Jobs stepped down as Apple’s CEO on August 24, 2011, ... [Published Time - Aug 23 2014]

Quotes

Forrester analyst Thomas Husson said: "the devil will hide in the details when it comes to the local implementation of nfc – especially to enable more immersive marketing experiences"
"I think this is mostly an incremental change," Forrester analyst Thomas Husson said. "what is missing is a total experience on top of the device to really differentiate in the interchangeable android device ecosystem" he said, referring to the closely coupled software and services Samsung needs to distinguish its devices from dozens of cheaper rivals
"i believe the key for apple will be help retailers and brands reduce the friction in offline customer journeys" Husson says

More Content

All (34) | News (27) | Reports (0) | Blogs (7) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
iPhone 6, Apple Watch start another mobile revo... [Published Search CIO Australia - Sep 18 2014]
The Opportunities And Challenges Of Beacon Mark... [Published Forrester - Sep 11 2014]
Research report: Five predictions on mobile mar... [Published American Business Media - Sep 11 2014]
Apple Makes Wearables And Payments Worth Your A... [Published Forrester - Sep 10 2014]
Apple gets 'intimate' with Apple Watch, Apple P... [Published Brand Republic - Sep 10 2014]
Samsung unveils Galaxy Note 4 [Published Napanee Guide - Sep 08 2014]
Three New Smartphones Introduced by Microsoft t... [Published International Business Times Australia - Sep 08 2014]
Will iPhone 6 revive mobile wallets? [Published Bankrate.com - Sep 05 2014]
Will iPhone 6 revive mobile wallets? [Published Atlanta Journal And Constitution - Sep 05 2014]
Samsung Launches New Galaxy Note Phablet [Published Eweek Europe - Sep 04 2014]
Microsoft trots out Lumia 830, an ‘affordable f... [Published Financial Post | Business » FP Tech Desk - Sep 04 2014]
Microsoft’s first new 'Nokia' phones called 'af... [Published Globe and Mail - Sep 04 2014]
Microsoft launches new "affordable flagship" Lu... [Published CNBC - Sep 04 2014]
iPhone 6 vs Galaxy Note 4: Why Apple Is Set To ... [Published Value Walk - Sep 04 2014]
What Apple needs from the iWatch and iPhone 6 [Published Telegraph - Sep 04 2014]
What You Should Know About Samsung's Galaxy Note 4 [Published Auto World News - Sep 04 2014]
Samsung unveils new version of Galaxy Note [Published Oman Tribune - Sep 04 2014]
New Galaxy Note 'won't address Samsung's challe... [Published ITP.net - Sep 04 2014]
What Apple needs from the iPhone 6 [Published Telegraph - Sep 03 2014]
Samsung unveils Galaxy Note 4 [Published Ireland Business World - Sep 03 2014]
Samsung Galaxy Note 4 features crisper 5.7-inch... [Published Financial Post | Business » FP Tech Desk - Sep 03 2014]
Samsung unveils Galaxy Note 4 with extras but n... [Published Reuters - Sep 03 2014]
Why We Need Messaging Apps [Published ReadWriteWeb - Aug 26 2014]
Why We Need Messaging Apps [Published ReadWriteWeb - Aug 26 2014]
Messaging's mission impossible: One inbox to ru... [Published Engadget - Aug 26 2014]
4 Ways Tim Cook Has Changed Apple As CEO [Published Time - Aug 23 2014]
4 Ways Tim Cook Has Changed Apple As CEO [Published TIME.com - Aug 23 2014]
4 Ways Tim Cook Has Changed Apple As CEO [Published The Curious Capitalist - Aug 23 2014]
Why No One's Going To Win The Messaging War [Published ReadWriteWeb - Aug 13 2014]
Why No One's Going To Win The Messaging War [Published ReadWriteWeb - Aug 13 2014]
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sort by: Date | Relevance
Microsoft trots out Lumia 830, an ‘affordable f... [Published Financial Post | Business » FP Tech Desk - Sep 04 2014]
BERLIN — Fresh from acquiring Nokia’s handset business, Microsoft unveiled the first of its new range of Lumia smartphones on Thursday, priced to challenge a market dominated by volume leader Samsung and Apple Inc. A week before Apple is expected to ...
Samsung Galaxy Note 4 features crisper 5.7-inch... [Published Financial Post | Business » FP Tech Desk - Sep 03 2014]
BERLIN — Samsung Electronics Co Ltd, the world’s biggest mobile phone maker, unveiled new versions of its Galaxy Note smartphone on Wednesday after previous design miscues cost it customers in the large-screen phone market it pioneered. The new Galaxy ...
Why We Need Messaging Apps [Published ReadWriteWeb - Aug 26 2014]
This is the second part of ReadWrite's four-part series on the future of messaging . The central paradox of the social age is this: We share at once too much and too little. We share too much, because it's impossible to do more than dip into the endless ...
4 Ways Tim Cook Has Changed Apple As CEO [Published TIME.com - Aug 23 2014]
When Steve Jobs stepped down as Apple’s CEO on August 24, 2011, the company’s future was anything but certain. The tech giant had become the most valuable company in the world just weeks before, thanks to a decade’s worth of wildly successful new products ...
4 Ways Tim Cook Has Changed Apple As CEO [Published The Curious Capitalist - Aug 23 2014]
When Steve Jobs stepped down as Apple’s CEO on August 24, 2011, the company’s future was anything but certain. The tech giant had become the most valuable company in the world just weeks before, thanks to a decade’s worth of wildly successful new products ...
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