TRUSTe

Type: Company
Name: TRUSTe
First reported Apr 14 2014 - Updated Apr 14 2014 - 1 reports

TRUSTe : Supports Growth in Demand for Comprehensive Privacy Solutions From Enterprise Level Clients with Key New Hires

/PRNewswire/ -- TRUSTe, the leading global data privacy management company has strengthened its commitment to privacy innovation and client support with the appointment of privacy expert Ray Everett CIPP/US as Director of Product for Compliance Solutions ... [Published 4 Traders - Apr 14 2014]
First reported Apr 13 2014 - Updated Apr 13 2014 - 1 reports

2M Realty Certified to Display TRUSTe Privacy...

2M Realty today announced that its Web site has been certified to display the TRUSTe Privacy Seal, which demonstrates its commitment to consumer privacy and trust online. Real estate buyers, sellers and investors can now have peace of mind when searching ... [Published Free Press Release - Apr 13 2014]
First reported Apr 10 2014 - Updated Apr 10 2014 - 1 reports

TRUSTe unveils new interests management solution

TRUSTe, an online privacy management services provider, has introduced TRUSTed Interests, a new interests management solution that puts consumers in control of their ad experiences by allowing them to choose which ads they want to see. TRUSTed Interests ... [Published Individual.com - Apr 10 2014]
First reported Apr 09 2014 - Updated Apr 09 2014 - 1 reports

The Rise of the “People’s Web”

4/9/14 Follow @davidblumbergSilicon Valley is one of the most dynamic engines of capitalism the world has ever seen.For decades, technology providers focused on creating cutting-edge hardware and software designed to optimize efficiency, productivity, ... [Published Xconomy - Apr 09 2014]
First reported Apr 07 2014 - Updated Apr 07 2014 - 1 reports

DAA Issues Specs For AdChoices Icon In Mobile

The self-regulatory group Digital Advertising Alliance on Monday released  detailed instructions  for how its blue icon should appear and beused in mobile ads.  The guidelines mark the DAA’s effort to extend its ad choice program to mobile after releasing ... [Published Media Post - Apr 07 2014]
First reported Apr 07 2014 - Updated Apr 07 2014 - 1 reports

Here's How That Little Blue Ad Marker Should Appear in Mobile Ads

The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the DAA's ad choices program to mobile.The blue triangle-shape icon is the ... [Published Adweek Online - Apr 07 2014]
First reported Apr 01 2014 - Updated Apr 01 2014 - 1 reports

TRUSTe Launches TRUSTed Interests - Putting Consumers in Control of Their Digital Experience

Introducing TRUSTed Interests, the first privacy friendly interests & advertising management solution putting consumers in direct control of their digital experience.FOR IMMEDIATE RELEASE / PRURGENTToday, TRUSTe, the leading global data privacy management ... [Published PR Urgent - Apr 01 2014]
First reported Mar 27 2014 - Updated Mar 27 2014 - 1 reports

Consumers reject auto, finance ads

SAN FRANCISCO: Given the choice of categories about which they would like to receive digital ads, consumers generally reject auto and finance brands in favour of travel and health, new research has revealed.Launching a new product that enables consumers ... [Published WARC - Mar 27 2014]
First reported Mar 25 2014 - Updated Mar 25 2014 - 6 reports

Convertro Earns Global TRUSTe Certification, Validates Privacy Compliance

Confirms Convertro’s commitment to anonymously analyze consumer behavior cross-channel, cross-device via its advanced, machine-learning algorithm in a privacy-friendly waySANTA MONICA, Calif.--(BUSINESS WIRE)-- Convertro, a multi-touch attribution solution ... [Published CNBC - Mar 25 2014]
First reported Mar 25 2014 - Updated Mar 25 2014 - 2 reports

TRUSTe Launches TRUSTed Interests - Putting Consumers in Control of Their Digital Experience

SAN FRANCISCO, March 25, 2014 /PRNewswire/ -- Today, TRUSTe, the leading global data privacy management company, introduced TRUSTed Interests, the first privacy-friendly interests management solution putting consumers in direct control of their digital ... [Published PR Newswire: Entertainment & Media - Mar 25 2014]
First reported Mar 24 2014 - Updated Mar 24 2014 - 1 reports

Lynda and Yodlee achieve Asia-Pacific Economic Cooperation (APEC) Certification through TRUSTe

Lynda.com & Yodlee are the two latest companies to be certified in compliance with the APEC Cross Border Privacy Rules in addition to IBM and Merck.FOR IMMEDIATE RELEASE / PRURGENTTRUSTe, the leading global data privacy management company and the first ... [Published PR Urgent - Mar 24 2014]
First reported Mar 18 2014 - Updated Mar 18 2014 - 2 reports

Businesses fail in Customer Privacy

The U.S. Consumer Confidence Index, released by TRUSTe®, shows an alarming trend: A high percentage of U.S. people over age 18 are unnerved about their online privacy, and this trend is worsening.This survey was conducted online among 2,019 U.S. adults ... [Published HackSurfer Articles - Mar 18 2014]

Quotes

Ray Everett said: "Throughout my career, TRUSTe has always been at the forefront of privacy thought-leadership, and that makes it all the more exciting for me to join this team in building the next generation of compliance and risk management tools."
...have shown that the majority of today's buyers and sellers start their real estate process on the internet," said principal broker Mark W Martin. "With this vast shift in the way people search for Houston homes for sale and real estateestate agencies, it is among our top priorities to ensure that our customer's privacy information is protected while on the 2M Realty website."
"Consumers are increasingly concerned about being tracked online but currently their only choice is to opt-out of interest-based advertising. TRUSTed Interests enables consumers to take control of their digital experience without expecting them to become experts in cookies or tracking technologies in order to protect their privacy. As the number one global privacy brand, TRUSTe is uniquely positioned to deliver this new privacy-friendly interests management solution for the ad ecosystem."
"We need to make it a consistent brand experience. We have to get to a place where consumer recognition and acceptance growsand we can't get there if advertisers are using different permutations of this" said Lou Mastria, executive director of the DAA

More Content

All (73) | News (55) | Reports (0) | Blogs (16) | Audio/Video (0) | Fact Sheets (1) | Press Releases (1)
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Exabytes SG Becomes SGNIC Accredited Registrar [Published PR.com Press Releases - Apr 19 2014]
Q&A with Manilla’s VP of Marketing: How to Simp... [Published Manilla - Apr 16 2014]
Spanning Joins Cloud Security Alliance [Published 4 Traders - Apr 16 2014]
TRUSTe : Supports Growth in Demand for Comprehe... [Published 4 Traders - Apr 14 2014]
Boulder, Broomfield, Weld commercial deals: Apr... [Published Boulder Daily Camera - Apr 14 2014]
2M Realty Certified to Display TRUSTe Privacy... [Published Free Press Release - Apr 13 2014]
TRUSTe unveils new interests management solution [Published Individual.com - Apr 10 2014]
The Rise of the “People’s Web” [Published Xconomy - Apr 09 2014]
DAA Issues Specs For AdChoices Icon In Mobile [Published Media Post - Apr 07 2014]
Here's How That Little Blue Ad Marker Should Ap... [Published Adweek Online - Apr 07 2014]
Facebook Founder, Chairman and CEO Mark Zuckerb... [Published AndhraNews.net - Apr 06 2014]
German Shepherd World's new toolbar puts top GS... [Published Free Press Release - Apr 04 2014]
TRUSTe Launches TRUSTed Interests - Putting Con... [Published PR Urgent - Apr 01 2014]
Privacy's False Teeth and Promising Business Smile [Published Huffington Post - Mar 31 2014]
MEDIA ALERT: Guy Kawasaki Joins Women's Startup... [Published Live-PR.com - Mar 27 2014]
MEDIA ALERT : Guy Kawasaki Joins Women's Startu... [Published 4 Traders - Mar 27 2014]
Consumers reject auto, finance ads [Published WARC - Mar 27 2014]
Earth Hour Power Sale by Exabytes Singapore [Published PR.com Press Releases - Mar 26 2014]
Convertro Earns Global TRUSTe Certification, Va... [Published CNBC - Mar 25 2014]
Convertro Earns Global TRUSTe Certification, Va... [Published EON Communications - Mar 25 2014]
Convertro Earns Global TRUSTe Certification, Va... [Published EON Science - Mar 25 2014]
Convertro Earns Global TRUSTe Certification, Va... [Published Business Wire Communications News - Mar 25 2014]
Convertro Earns Global TRUSTe Certification, Va... [Published Business Wire Science: Science News - Mar 25 2014]
Convertro Earns Global TRUSTe Certification, Va... [Published Business Wire Technology News - Mar 25 2014]
TRUSTe Launches TRUSTed Interests - Putting Con... [Published PR Newswire: Entertainment & Media - Mar 25 2014]
TRUSTe Launches TRUSTed Interests - Putting Con... [Published OSIX News - Mar 25 2014]
Earth hour power sale by exabytes singapore [Published FreePressIndex.com - Mar 25 2014]
Lynda and Yodlee achieve Asia-Pacific Economic ... [Published PR Urgent - Mar 24 2014]
Special Report: Highest Online Casino Welcome B... [Published Online Casino Reports - Mar 21 2014]
ORCID privacy policy gets TRUSTe certification [Published Research Information - Mar 21 2014]
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Blogs

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Exabytes SG Becomes SGNIC Accredited Registrar [Published PR.com Press Releases - Apr 19 2014]
Singapore, Singapore, April 19, 2014 --( PR.com )-- Established on the promise of providing the most comprehensive web hosting solutions to its clients, The Exabytes Group of Companies is today one of the top IT establishments in Southeast Asia. In ...
Earth Hour Power Sale by Exabytes Singapore [Published PR.com Press Releases - Mar 26 2014]
Singapore, Singapore, March 26, 2014 --( PR.com )-- Exabytes Network Singapore, a leading web hosting and eCommerce hosting provider has invited its customers to participate in Earth Hour 2014 and be rewarded with storewide 60% discount on Exabytes ...
Convertro Earns Global TRUSTe Certification, Va... [Published EON Communications - Mar 25 2014]
SANTA MONICA, Calif.--(EON: Enhanced Online News)--Convertro is the first pure-play marketing attribution provider to earn the TRUSTe certification, confirming its commitment to anonymously analyze consumer behavior cross-channel, cross-device. ...
Convertro Earns Global TRUSTe Certification, Va... [Published EON Science - Mar 25 2014]
SANTA MONICA, Calif.--(EON: Enhanced Online News)--Convertro is the first pure-play marketing attribution provider to earn the TRUSTe certification, confirming its commitment to anonymously analyze consumer behavior cross-channel, cross-device. ...
Convertro Earns Global TRUSTe Certification, Va... [Published Business Wire Communications News - Mar 25 2014]
SANTA MONICA, Calif.--(BUSINESS WIRE)--Convertro is the first pure-play marketing attribution provider to earn the TRUSTe certification, confirming its commitment to anonymously analyze consumer behavior cross-channel, cross-device. ...
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Press Releases

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Deutschland, aufgepasst -Freshdesk kommt! [Published PR Newswire - Nov 20 2013]
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