TubeMogul.com

Type: Company
Name: TubeMogul.com (TubeMogul Inc)
Nationality: United States
Web Address: http://www.tubemogul.com/
Fact Sheet: Fact Sheet for TubeMogul.com
First reported 14 hours ago - Updated 14 hours ago - 1 reports

Nielsen to Launch Mobile Measuring - For TV

4-17-14On Thursday Nielsen announced the launch of the final trial as it gears up to expand Nielsen Online Campaign Ratings to mobile this summer. Nielsen Online Campaign Ratings measures the audience of digital advertising and the company says it will ... [Published Radio Ink - 14 hours ago]
First reported 19 hours ago - Updated 19 hours ago - 1 reports

Nielsen In Final Tests Of Mobile Ad Measurement Service

Nielsen on Thursday said it’s launching the final technical trial before expanding Online Campaign Ratings (OCR) service to mobile this summer. Participating in the test are online video adfirms BrightRoll and TubeMogul, which have both been in using ... [Published Media Post - 19 hours ago]
First reported 22 hours ago - Updated 21 hours ago - 4 reports

Nielsen Kicks off Final Pre-Launch Test of Mobile Ad Measurement Solution

BrightRoll, TubeMogul to ParticipateNEW YORK--( BUSINESS WIRE )-- Nielsen today announced the launch of the final technical trial as it gears upto expand Nielsen Online Campaign Ratings TM to mobile thissummer. BrightRoll and TubeMogul ,two of the largest ... [Published Business Wire - 22 hours ago]
First reported Apr 16 2014 - Updated Apr 16 2014 - 2 reports

TubeMogul Unveils Pre-Bid Blocking of 300x250 Video Players

The second generation of the company's BrandSafe suite protects advertisers from buying ads on videos that viewers did not mean to watchEMERYVILLE, Calif. , April 16, 2014 /PRNewswire/ -- TubeMogul rolled out BrandSafe 2.0 today, with new capabilities ... [Published Michigan Live - Apr 16 2014]
First reported Apr 14 2014 - Updated Apr 14 2014 - 1 reports

Americans Spent Almost 18 Hours in February Watching Online Video

While the number of Americans watching online videos saw modest growth in the last year, the big news is the nearly 50 percent growth in the number of online content videos viewed each month and the nearly 150 percent growth in the number of video ad ... [Published ClickZ Today - Apr 14 2014]
First reported Apr 14 2014 - Updated Apr 14 2014 - 1 reports

Just Me And The Bots: Some Alarmi...

I saw an advertisement online over the weekend, which makes me special because, from the looks of it, no one else did.The online video viewing market is growing rapidly and so too, must bethe number of ads we’re seeing. But I can only imagine the number ... [Published Media Post - Apr 14 2014]
First reported Apr 14 2014 - Updated Apr 14 2014 - 1 reports

Brand of the Year: Have your say on who wins at The Drum Marketing Awards

The Drum needs your help as we look to reward and celebrate in-house marketing teams and marketing agencies at The Drum Marketing Awards in May.Our panel of judges, including Paddy Power’s Christian Woolfenden and Lloyds’ Eithne Anderson, have already ... [Published The Drum - Apr 14 2014]
First reported Apr 01 2014 - Updated Apr 01 2014 - 1 reports

Chatter: Will TubeMogul be an IPO star or another video dud?

Last week, online video DSP TubeMogul , which has been active in promoting online video advertising in Canada, revealed intentions to trade on the NYSE as “TUBE”.TubeMogul aims to make $75 million, though that number is just a placeholder for fees, and ... [Published Marketing Magazine Canada - Apr 01 2014]
First reported Mar 27 2014 - Updated Mar 27 2014 - 1 reports

TubeMogul files for $75 million initial public offering

TubeMogul, Inc., a US-based enterprise software company for digital branding that provides a video buying platform to advertisers, has filed a registration statement with the US Securities and Exchange Commission (SEC) to raise approximately $75 million ... [Published Individual.com - Mar 27 2014]
First reported Mar 26 2014 - Updated Mar 27 2014 - 23 reports

VC-backed TubeMogul files for IPO

According to an SEC filing , TubeMogul has filed for an IPO. The number of shares that will be offered as well as the stock’s pricing terms have yet to be set. BofA Merrill Lynch, Citigroup, RBC Capital Markets, BMO Capital Markets and Oppenheimer ... [Published PE Hub Blog - Mar 27 2014]
First reported Mar 26 2014 - Updated Mar 27 2014 - 2 reports

TubeMogul Files Registration Statement for Proposed Initial Public Offering

EMERYVILLE, Calif.BofA Merrill Lynch, Citigroup and RBC Capital Markets will act as joint bookrunning managers for the proposed offering. BMO Capital Markets and Oppenheimer & Co. will act as co-managers.A registration statement relating to these securities ... [Published PR Newswire - Mar 26 2014]
First reported Mar 24 2014 - Updated Mar 24 2014 - 1 reports

TubeMogul looks to give insights on online video ads to advertisers

Digital video advertising software provider, TubeMogul, is offering any brand or ad agency a free tool that enables them to find out if consumers are actually looking at their video ads.The TubeMogul Viewability Audit tool provides metrics and reporting ... [Published Digital Market Asia - Mar 24 2014]

Quotes

...Online Campaign Ratings measures the audience of digital advertising and the company says it will become the first and only measurement suite to "offer robust insight into a campaign’s full digital and cross-platform audience." Video ad platforms BrightRoll and TubeMogul will participate
...TubeMogul's efforts to block fake ad spots and autoplay videos that viewers never meant to watch," comments Michael Shehan , CEO of SpotXchange. "To that end, we have partnered with TubeMogul to pass accurate player size data on every site within our marketplace and will continue to work together to provide full transparency to TubeMogul's buyers."
...According to The Guardian , he said, "An audience tunes in when they're told to, a fan base chooses when and what to watch. An audience changes the channel when their show is over. A fan base shares, it comments, it curates, it creates."

More Content

All (125) | News (103) | Reports (0) | Blogs (19) | Audio/Video (0) | Fact Sheets (2) | Press Releases (1)
sort by: Date | Relevance
Nielsen to Launch Mobile Measuring - For TV [Published Radio Ink - 14 hours ago]
Nielsen In Final Tests Of Mobile Ad Measurement... [Published Media Post - 19 hours ago]
Arnold Worldwide Introduces Brushing Chews for ... [Published Media Bistro - 21 hours ago]
Nielsen Kicks off Final Pre-Launch Test of Mobi... [Published Business Wire - 22 hours ago]
Nielsen Kicks off Final Pre-Launch Test of Mobi... [Published EON Communications - 22 hours ago]
Nielsen Kicks off Final Pre-Launch Test of Mobi... [Published Business Wire Technology News - 22 hours ago]
Nielsen Kicks off Final Pre-Launch Test of Mobi... [Published Business Wire Communications News - 22 hours ago]
TubeMogul Unveils Pre-Bid Blocking of 300x250 V... [Published Michigan Live - Apr 16 2014]
TubeMogul Unveils Pre-Bid Blocking of 300x250 V... [Published Business Technology - Apr 16 2014]
Just Me And The Bots: Some Alarmi... [Published Media Post - Apr 14 2014]
Americans Spent Almost 18 Hours in February Wat... [Published ClickZ Today - Apr 14 2014]
Brand of the Year: Have your say on who wins at... [Published The Drum - Apr 14 2014]
To RTB or DSP: Programmatic-buying webinar high... [Published Campaign Asia-Pacific - Apr 14 2014]
JuMei the latest Chinese company to file for U.... [Published Vator.tv - Apr 12 2014]
How are You Measuring Ad Viewability? [Published TRIPinfo.com - Apr 12 2014]
Zendesk files for $150M IPO, buys Zopim for $30M [Published Vator.tv - Apr 10 2014]
Best YouTube Advertising Companies Rankings Pro... [Published PRWeb - Apr 10 2014]
Monetising slacktivism: how Colenso is making l... [Published StopPress New Zealand - Apr 10 2014]
Ad fraud targets online video [Published WARC - Apr 10 2014]
Piracy: IAB moves to launch Brand Safety Counci... [Published Mumbrella - Apr 09 2014]
EY Announces EY Entrepreneur Of The Year™ 2014 ... [Published Ernst & Young - Apr 08 2014]
Fraud Alert: Millions of Video Views Faked in S... [Published Adweek Online - Apr 08 2014]
Datalogix gets fresh funding and a new board me... [Published Vator.tv - Apr 07 2014]
Interactive TV Headlines Round-Up 4/7/14 (VI): ... [Published Interactive TV Today - Apr 07 2014]
Qubole Data Service Selected for InTech's Top 5... [Published Digital Journal - Apr 04 2014]
Qubole Data Service Selected for InTech’s Top 5... [Published PRWeb - Apr 04 2014]
Telstra aims for 80 per cent digital spend thro... [Published Mumbrella - Apr 02 2014]
Chicago CMO Collective, Digital Collective Grou... [Published Business Wire - Apr 01 2014]
Chatter: Will TubeMogul be an IPO star or anoth... [Published Marketing Magazine Canada - Apr 01 2014]
TubeMogul Files Registration Statement for Prop... [Published Individual.com - Mar 31 2014]
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Blogs

sort by: Date | Relevance
Nielsen Kicks off Final Pre-Launch Test of Mobi... [Published EON Communications - 22 hours ago]
NEW YORK--(EON: Enhanced Online News)--Nielsen announces the launch of the final technical trial as it gears up to expand Nielsen Online Campaign Ratings to mobile this summer. BrightRoll and TubeMogul, video ad platforms, will participate ...
Nielsen Kicks off Final Pre-Launch Test of Mobi... [Published Business Wire Technology News - 22 hours ago]
NEW YORK--(BUSINESS WIRE)--Nielsen announces the launch of the final technical trial as it gears up to expand Nielsen Online Campaign Ratings to mobile this summer. BrightRoll and TubeMogul, video ad platforms, will participate ...
Nielsen Kicks off Final Pre-Launch Test of Mobi... [Published Business Wire Communications News - 22 hours ago]
NEW YORK--(BUSINESS WIRE)--Nielsen announces the launch of the final technical trial as it gears up to expand Nielsen Online Campaign Ratings to mobile this summer. BrightRoll and TubeMogul, video ad platforms, will participate ...
VC-backed TubeMogul files for IPO [Published PE Hub Blog - Mar 27 2014]
According to an SEC filing , TubeMogul has filed for an IPO. The number of shares that will be offered as well as the stock’s pricing terms have yet to be set. BofA Merrill Lynch, Citigroup, RBC Capital Markets, BMO Capital Markets and Oppenheimer ...
Video ad company TubeMogul files for a $75M IPO [Published Venturebeat - Mar 26 2014]
Image Credit: My Life Graphic/Shutterstock TubeMogul, the online-video advertising company, is ready for the bigtime. Today, in an SEC filing (below), the erstwhile startup made its intentions crystal clear: It’s gearing up for a $75 million initial ...
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Press Releases

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TubeMogul Named to 2013 Inc. 500 List for Secon... [Published PR Newswire - Aug 20 2013]
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