WebTrends Corporation

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Type: Company
Name: WebTrends Corporation (WebTrends)
First reported May 17 2013 - Updated May 17 2013 - 1 reports

Silverpop Debuts Behavior-Based Targeting System

Digital marketing technology provider Silverpop has launched a system called Universal Behaviors, which provides access to a live stream of real-time consumer actions which can be analyzed and then used to build individual targeted campaigns.Silverpop ... [Published MrWeb - May 17 2013]
First reported May 16 2013 - Updated May 16 2013 - 1 reports

Audiences choose ABC’s budget coverage | About the ABC

More people turned to the ABC to find out how Federal Budget 2013 affects them than any other network.ABC TVâs audience peaked at a five city average of 787,000 people when 7.30âs Leigh Sales began to dissect the figures at 8pm (ABC1 + ABC News 24). ... [Published Australian Government - May 16 2013]
First reported May 16 2013 - Updated May 16 2013 - 1 reports

Silverpop Starts to Make Good on Marketing Automation Ambitions

Silverpop added into its marketing automation platform data from Webtrends, Argyle Social, Digby and Invodo, as well as a few internal features that, as a suite, it is calling Universal Behaviors. The firm, initially known as an email service provider, ... [Published MarketingVOX - May 16 2013]
First reported May 15 2013 - Updated May 16 2013 - 2 reports

Silverpop Launches Universal Behaviors

The product allows marketers to create real-time individualized campaigns.Page 1Silverpop, a digital marketing technology provider, today launched Universal Behaviors, giving marketers access to a live stream of real-time behaviors that they can instantly ... [Published Destination CRM - May 15 2013]
First reported May 15 2013 - Updated May 15 2013 - 2 reports

Mando secures Webtrends partner status

Liverpool digital agency Mando has become an authorised partner of Webtrends and in addition is one of only three ‘SharePoint Partners’ in the UK.Webtrends is one of the world’s largest enterprise level analytics solutions (the company claims to be number ... [Published Prolific North - May 15 2013]
First reported May 14 2013 - Updated May 14 2013 - 1 reports

How real-time analytics help email marketers

Up-to-the-minute email metrics present a number of challenges to marketers, but the payoff is worth the pain, experts sayOTHER STORIES ON BtoBThe Direct Marketing Association last month released its “Statistical Fact Book 2013,” and one key finding came ... [Published BToBOnline - May 14 2013]
First reported May 14 2013 - Updated May 14 2013 - 1 reports

GSMI’s Mobile Marketing Strategies Summit (MMSS) Returns to Boston This October with Speakers from Nielsen, PayPal and Webtrends

MMSS is a two-day event where attendees learn how to craft a strategic approach to mobile. Global Strategic Management Institute (GSMI) is excited to announce that the Mobile Marketing Strategies Summit (MMSS), now in its sixth installment, will be coming ... [Published PRWeb - May 14 2013]
First reported May 14 2013 - Updated May 14 2013 - 1 reports

4 Steps to Move from Insights to Action

This post is presented by Marketing Pilgrim’s Analytics Channel Sponsor WebTrends. It was written by Stephen Eide, Training + Development Specialist at Webtrends. If you’re like most digital marketers, you track a set of website metrics—measurements such ... [Published eWallstreeter - May 14 2013]
First reported May 12 2013 - Updated May 12 2013 - 1 reports

Executive Moves: May 13, 2013

Giggle:Beth Guastella , 50, joined the retail company as president and chief operating officer. She was previously vice president, direct to consumer, at Cole Haan.Western Asset Management Co.:Kenneth D. Fuller , 55, was appointed president and trustee ... [Published Crains NY Business - May 12 2013]
First reported May 02 2013 - Updated May 03 2013 - 8 reports

Trio Mediaeval pay visit to St. Vincent’s

A tool used by some of our advertisers to target adverts to you based on pages you have visited in the past. To opt out of this type of targeting you can visit the 'Your Online Choices' website by clicking here.Google Ads ►Our sites contain advertising ... [Published Dundalk Democrat - May 03 2013]
First reported Apr 29 2013 - Updated Apr 29 2013 - 3 reports

Webtrends Launches New Integrated Solution for Microsoft Sha. . .

Webtrends Launches New Integrated Solution for Microsoft SharePoint Online and SharePoint Server 2013Company Extends Relationship With Microsoft as a Preferred Analytics Solution for SharePointMarketwirePORTLAND, OR -- (Marketwired) -- 04/29/13 -- Webtrends, ... [Published Equities.com - Apr 29 2013]
First reported Apr 22 2013 - Updated Apr 23 2013 - 2 reports

Solar industry live chat; Webtrends to move to 'Big Pink': Business news

SoloPower: Molly Young and Rich Read report that SoloPower, the startup pitched as the most innovative player in Oregon solar manufacturing, will suspend its Portland operations in June and gut its remaining workforce.Today, at noon, Young and Read will ... [Published Oregonian - Apr 23 2013]

Quotes

...The firm, initially known as an email service provider, indicated in a release that its customers now "have access to a live stream of real-time behaviors that they can easily understand and instantly integrate into highly relevant individualized campaigns."
...who are striving to deliver very personal experiences," said Jeff Seacrist, vice president of product strategy at Webtrends, in a statement. "Today, interacting in the moment is critical as buyers are more connected than ever. Incorporating Webtrends Streams into Universal Behaviors will give Silverpop clients an important advantage in delivering real time marketing to customers."
...Oracle Co-President and CFO Safra Catz told analysts on a conference call, "What we really saw was the lack of urgency we sometimes see in the sales force.” I asked Brush what that told her about the corporate culture at Oracle. She said it was an admission that they weren’t managing their company properly:"
The social media giant has a significant mobile user base and continues to build out its mobile advertising offerings. "Mobile continues to suffer from attribution and targeting problems which makes it hard to integrate it smoothly into data-driven desktop advertising plans,$ said Sebastian Gard, senior vice president and social media director and strategist at Arnold Worldwide, Boston."

More Content

All (347) | News (300) | Reports (0) | Blogs (15) | Audio/Video (0) | Fact Sheets (2) | Press Releases (30)
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Silverpop Debuts Behavior-Based Targeting System [Published MrWeb - May 17 2013]
Silverpop Starts to Make Good on Marketing Auto... [Published MarketingVOX - May 16 2013]
Audiences choose ABC’s budget coverage | About ... [Published Australian Government - May 16 2013]
Silverpop Launches Universal Behaviors [Published Destination CRM - May 15 2013]
Silverpop Launches Universal Behaviors, Creatin... [Published TickerTech.com - May 15 2013]
Mando secures Webtrends partner status [Published Prolific North - May 15 2013]
Mando Group Officially Webtrends Authorised Par... [Published Digital Journal - May 15 2013]
How real-time analytics help email marketers [Published BToBOnline - May 14 2013]
GSMI’s Mobile Marketing Strategies Summit (MMSS... [Published PRWeb - May 14 2013]
4 Steps to Move from Insights to Action [Published eWallstreeter - May 14 2013]
The Ultimate List Of Content Marketing Tools [Published Business 2 Community - May 13 2013]
Executive Moves: May 13, 2013 [Published Crains NY Business - May 12 2013]
Cleaning Up IT Management Messes: Dirty Work, B... [Published IT Business Edge - May 10 2013]
New look for Peterborough Telegraph website [Published Peterborough Evening Telegraph - May 08 2013]
Catchpoint Appoints Mark Riendeau as VP of Sales [Published Customer Experience Magazine - May 08 2013]
Mobile$s complex ecosystem is a surmountable ch... [Published Mobile Marketer - May 08 2013]
Landing Page Optimization With ReachForce Smart... [Published PRWeb - May 08 2013]
Eastwick Ramps With 2013 Growth Marketwired [Published Yahoo! Finance - May 07 2013]
Eastwick Ramps With 2013 Growth [Published Market Wire - May 07 2013]
Trio Mediaeval pay visit to St. Vincent’s [Published Dundalk Democrat - May 03 2013]
Merrill Brink Releases New Industry Inside on M... [Published PRWeb - May 02 2013]
Merrill Brink Releases New Industry Inside on M... [Published Zecco - May 02 2013]
Nine arrested as local gardai investigate burg... [Published Kilkenny People - May 02 2013]
Time bomb warning over interest only mortgage ... [Published NewsLetter - May 02 2013]
Running man hunted by murder police [Published Garstang Courier - May 02 2013]
Pupils get chance to see equipment that saves l... [Published Portsmouth Today - May 02 2013]
Dad, why is this beach stony when our beach is ... [Published Portsmouth Today - May 02 2013]
A visit to Anne’s house made me realise how luc... [Published Portsmouth Today - May 02 2013]
‘My Mummy would be very proud of me’ [Published Portsmouth Today - May 02 2013]
Delivering the digital experience at Lorna Jane [Published CIO Australia - May 02 2013]
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Blogs

sort by: Date | Relevance
4 Steps to Move from Insights to Action [Published eWallstreeter - May 14 2013]
This post is presented by Marketing Pilgrim’s Analytics Channel Sponsor WebTrends. It was written by Stephen Eide, Training + Development Specialist at Webtrends. If you’re like most digital marketers, you track a set of website metrics—measurements such ...
How to get a top 10 website to pay attention to... [Published Venturebeat - Apr 30 2013]
This is part two of a five part series sponsored by Under the Radar aimed at helping innovative startups attract the attention of C-level executives. (Previously: Biren Gandhi of Cisco .) Meet Peter and hear how he manages technology at Under the Radar ...
How to get a top 10 website to pay attention to... [Published Venturebeat - Apr 30 2013]
This is part two of a five part series sponsored by Under the Radar aimed at helping innovative startups attract the attention of C-level executives. (Previously: Biren Gandhi of Cisco .) Meet Peter and hear how he manages technology at Under ...
Webtrends Streams(TM) Named "New Technology of ... [Published Strategy and Competitive Intelligence | Scoop.it - Apr 24 2013]
Webtrends, the global leader in digital intelligence, announced today that Webtrends Streams was honored by the Digital Analytics Association (DAA) as "New Technology of the Year" at the 2013 DAA Awards.  Honoring Webtrends Streams, the DAA called it, ...
The Evolution of Analytics [Published Beyond Search - Apr 23 2013]
In the Kontagent Kaleidoscope article “Analytics: 2012 Is For Mobile What 1997 Was For The Web” marketing executive provides a video overview of the evolution of analytics. Known as an expert in his field, Schulman makes some bold statements such as ...
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Press Releases

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Webtrends Launches New Integrated Solution for ... [Published Marketwire - Breaking News Releases - Apr 29 2013]
Webtrends Streams(TM) Named "New Technology of ... [Published Marketwire - Breaking News Releases - Apr 22 2013]
Leading Software Industry Executive, Andre M Bo... [Published Business Wire - Apr 16 2013]
Webtrends Announces Action Center for In-the-Mo... [Published Marketwire - Breaking News Releases - Apr 15 2013]
Research and Markets: Global SMB Web Analytics ... [Published Business Wire Technology News - Apr 11 2013]
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