Wieden+Kennedy

Type: Company
Name: Wieden+Kennedy
First reported 16 hours ago - Updated 7 hours ago - 1 reports

Just Do It, Mr. Modi

The final article of a three part series connecting America and India in the context of the Indian Prime Minister's visit to America. The earlier pieces can be found here and here .In the four months since taking over as Prime Minister of India, Narendra ... [Published Huffington Post - 16 hours ago]
First reported 11 hours ago - Updated 11 hours ago - 1 reports

Study: 62% of CMOs Categorize Agencies As Vendors

As if you needed yet another data point to shock you out of your Carlton Terrace-addled mindset that you are God to your client, check out new research from Avidan Strategies that finds 62%of CMOs categorize their agencies as suppliers and not true marketing ... [Published Media Post - 11 hours ago]
First reported 17 hours ago - Updated 17 hours ago - 1 reports

We Hear: Hill Holliday, W+K Discussing Merger?

“We hear” may not be the most appropriate category for this post; “we see, on Twitter” would be more accurate.But it certainly looks like Karen Kaplan, CEO and chairman of Boston’s Hill Holliday, met with Wieden+Kennedy managing director Tom Blessington ... [Published Media Bistro - 17 hours ago]
First reported Sep 26 2014 - Updated Sep 26 2014 - 1 reports

‘The Dots’, A LinkedIn For Creatives To Network & Showcase Their Portfolios

UK-based website ‘ The Dots ’, touted as a “LinkedIn for creatives”, has launched.Founded by Pip Jamieson, who also headed a similar website called The Loop in 2009, it aims to connect creatives with companies.They include people working in advertising, ... [Published TAXI - Sep 26 2014]
First reported Sep 26 2014 - Updated Sep 26 2014 - 1 reports

Q&A with Droga5’s Ted Royer

Droga5 executive creative director and partner Ted Royer sat down with  at Spikes Asia to discuss his experience as president of the jury for film, print, outdoor and radio, the changing creative landscape in the region and plans for a Droga5 Asia of ... [Published Mumbrella - Sep 26 2014]
First reported Sep 26 2014 - Updated Sep 26 2014 - 1 reports

Manufacturing vision kicked-off after a full dress rehearsal

It was a dramatic start. On the screen, several wheels rolled, and finally coalesce to form a lion, ready to roar. That was Prime Minister Narendra Modi’s call to global investors to ‘Make in India’ and get the Indian manufacturing story roaring.But why ... [Published Financial Express - Sep 26 2014]
First reported Sep 25 2014 - Updated Sep 25 2014 - 1 reports

TSLA creative chief Hanyi Lee: Adland needs to take the word innovation off its pedestal

Hanyi Lee, the chief creative officer of Singapore hot shop The Secret Little Agency, told an audience at Spikes Asia that the word innovation has lost its meaning and the advertising industry needs to have a frank discussion about what it really is.In ... [Published Mumbrella - Sep 25 2014]
First reported Sep 24 2014 - Updated Sep 24 2014 - 1 reports

Droga5′s latest for Diet Coke lacks fizz

Is fizzy drink/soda advertising going the same way as booze?Here’s Droga5′s new US ad for diet Coke, which seems to bear some relation to recent beer offerings like Wieden+Kennedy’s work for Heineken. Namely: if you’re not allowed to say very much go ... [Published More About Advertising - Sep 24 2014]
First reported Sep 23 2014 - Updated Sep 23 2014 - 1 reports

Chrysler Taps Google Maps, Taking Maketing Funnel To Manufacturing Plant

Video content provides brands with storytelling opportunities that allow consumers to discover much more about products and services than what is found in search engine page query results -- soChrysler devised a marketing strategy that takes consumers ... [Published Media Post - Sep 23 2014]
First reported Sep 23 2014 - Updated Sep 23 2014 - 1 reports

W+K New York Leaves No Bag Behind in Cute Delta Spot

Biscuit's Noam Murro shoots an adorable bag's adventure through the airportWieden + Kennedy New York has launched its newest spot for Delta airlines, starring an adorable tedddy-bag.The spot originated with the insight that Delta flies more people than ... [Published Little Black Book - Sep 23 2014]
First reported Sep 23 2014 - Updated Sep 23 2014 - 1 reports

Sreekumar Balasubramanian joins Publicis Capital as SVP

Publicis Capital has appointed Sreekumar Balasubramanian as senior vice president at its Delhi office. He joins the agency from Wieden+Kennedy Delhi, where he headed account management.He will report to Hemant Misra, CEO, Publicis Capital.Misra, said, ... [Published Campaign India - Sep 23 2014]
First reported Sep 03 2014 - Updated Sep 03 2014 - 2 reports

Wieden+Kennedy London ‘lets in the goodness’ for Arla in new corporate campaign

Wieden+Kennedy London has done sterling work on various Arla dairy products over the past couple of years and now it’s been handed the dreaded task of producing a corporate campaign. So we have ‘Let In The Goodness’ with various people slurping their ... [Published More About Advertising - Sep 03 2014]

Quotes

of CMOs categorize their agencies as suppliers and not true marketing partners. Sharing further sadness, Dan writes :  "73% of those polled point to their agencies’"
..."Have we seen our sex ratio? Who is creating this imbalance?" Modi challenged his countrymen. "Not God. I appeal to the doctors not to kill the girl child in the mother's womb. I request the parents not to kill daughters because they want a son... It is a blot on 21st century India."
...as a rigid, static, almost contractual document that creative people are just supposed to go execute upon without questioning it," says Bassett. "It’s like a legal contract. What I hope the film shows people is that a good brief is a flexible document, something fluid and in search of, as David Rockwell eloquently put it, the engine that is going to drive that project forward emotionally. Like Frank Gehry and the Eisenhower Memorial, and how he boiled it down to the boy from Abilene. The hope is people will take these philosophies or approaches to help them achieve their own great creative results."
...than 25,000 designers, today more than ever before, the majority are emerging practitioners," explained Richard Grefe , AIGA executive director. "This new generation is poised to innovate, to inspire and to shape the design profession."

More Content

All (131) | News (124) | Reports (0) | Blogs (7) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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India leads Warc shortlist for 2014 Asian Strat... [Published Best Media Info - 4 hours ago]
Warc Asian Strategy Prize 2014: 19 of 40 shortl... [Published Campaign India - 6 hours ago]
Study: 62% of CMOs Categorize Agencies As Vendors [Published Media Post - 11 hours ago]
Just Do It, Mr. Modi [Published Huffington Post - 16 hours ago]
We Hear: Hill Holliday, W+K Discussing Merger? [Published Media Bistro - 17 hours ago]
Watch Gehry, Boiler, Behar, And Others Talk Abo... [Published Fast Company - 20 hours ago]
Grey London Dives In with 'Quietly Epic' Volvo ... [Published Little Black Book - 23 hours ago]
Aldi roars in with higher sales and profits – h... [Published More About Advertising - Sep 29 2014]
Peter Gannon, Jessica Dierauer Launch Music House [Published ShootOnline - Sep 26 2014]
‘The Dots’, A LinkedIn For Creatives To Network... [Published TAXI - Sep 26 2014]
Wacom : AIGA Launches 'Rise & Shine' Video Series [Published 4 Traders - Sep 26 2014]
Q&A with Droga5’s Ted Royer [Published Mumbrella - Sep 26 2014]
Manufacturing vision kicked-off after a full dr... [Published Financial Express - Sep 26 2014]
FDI means First Develop India, PM tells busines... [Published Times of India - Sep 25 2014]
Former Agency Music Executives Launch Music Con... [Published CW 50 Detroit - Sep 25 2014]
TSLA creative chief Hanyi Lee: Adland needs to ... [Published Mumbrella - Sep 25 2014]
REVOLVING DOOR: Jorge Calleja Promoted To Execu... [Published Media Post - Sep 24 2014]
Zefr Buys Engodo, Enlarges Social Ecosystem For... [Published Media Post - Sep 24 2014]
Droga5′s latest for Diet Coke lacks fizz [Published More About Advertising - Sep 24 2014]
“It’s Not a Gender Issue, It’s a Business Issue” [Published Little Black Book - Sep 24 2014]
Creative people should lead companies: 180 Amst... [Published Campaign Asia-Pacific - Sep 24 2014]
Chrysler Taps Google Maps, Taking Maketing Funn... [Published Media Post - Sep 23 2014]
W+K New York Leaves No Bag Behind in Cute Delta... [Published Little Black Book - Sep 23 2014]
Taking media strategy in-house key for future o... [Published Mumbrella - Sep 23 2014]
Sreekumar Balasubramanian joins Publicis Capita... [Published Campaign India - Sep 23 2014]
Announcing Contagious Portland [Published Contagious Magazine - Sep 22 2014]
Zulu Alpha Kilo resigns Coke [Published Strategy Magazine - Sep 22 2014]
Take A Virtual Tour Of Chrysler's New 5 Million... [Published Fast Company - Sep 22 2014]
Chrysler 200 Factory Tour Invites Consumers to ... [Published WFXG FOX 54 - Sep 22 2014]
Chrysler 200 Factory Tour Invites Consumers to ... [Published Industrial Info Financials - Sep 22 2014]
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Blogs

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Vadio picks up $2 mln seed [Published PE Hub Blog - Aug 14 2014]
Vadio said Thursday that it has received $2 million in seed funding round. The investors included Ed Wilson, former president of NBC Enterprises; Robin Richards, former CEO of Vivendi Universal Net USA ; Marc Geiger, co-founder of Lollapalooza and ...
Artist Ryan Heshka's "Mean Girls Club Exhibition" [Published Boing Boing - Jun 13 2014]
Ryan Heshka announces his first solo art installation project, presented by the Wieden + Kennedy Gallery in Portland, Oregon. "For this show, Heshka resurrects his Mean Girls characters: a band of vicious female hoodlums devoid of morality but oozing ...
Ad Firm Designs a Fun Office for Grownups [Published Mashable! - Jun 12 2014]
Credit Google with turning the workplace into a gigantic dorm room. After the tech giant opened its Googleplex in 2006, seemingly every startup and creative agency tore down walls and installed a foosball table. But does an office have to look ...
Weight Watchers Selects Creative Powerhouse Wie... [Published PR Newswire: Entertainment & Media - Apr 21 2014]
NEW YORK, April 21, 2014 /PRNewswire/ -- Weight Watchers International, Inc. (NYSE: WTW) today announced that Wieden+Kennedy has been selected in the U.S. to take the lead in redefining the brand, building the brand strategy and developing creative ideas ...
Beer Is About to Invade Your Snapchat [Published The Curious Capitalist - Apr 08 2014]
Marketers are taking a growing interest in the ephemeral messaging service Snapchat, using it to debut new sandwiches and offer customers exploding coupons . Now beer manufacturer Heineken has devised a way to make disappearing images engaging. The ...
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