Wieden+Kennedy

Type: Company
Name: Wieden+Kennedy
First reported Aug 28 2014 - Updated 13 hours ago - 3 reports

W+K and David Fincher make ‘Dress Normal’ sexy for Gap

Clothing brand Gap has been struggling for years. It’s not that there’s much wrong with the clothes more that newer brands have stolen its preppy position leaving Gap floundering in the middle ground.So it’s hired Wieden+Kennedy New York to tackle this ... [Published More About Advertising - 16 hours ago]
First reported 16 hours ago - Updated 16 hours ago - 1 reports

Cossette Quebec gets to the heart of butter

There seems to be a welcome outbreak of honesty among (some) advertisers – today we’ve had Gap tackling its issues head-on courtesy of Wieden+Kennedy New York and here’s another, From Cossette Quebec for Les Producteurs de lait du Québec (PLQ), hymning ... [Published More About Advertising - 16 hours ago]
First reported 16 hours ago - Updated 16 hours ago - 1 reports

Gap returning to television with ‘Dress Normal’ campaign

New York -- Gap is returning to television. The brand debuted four commercials that will air on TV, in cinema, in stores and online.Created by Academy Award-nominated director David Fincher, the films were created with Wieden+Kennedy New York as part ... [Published Fast Moving - 16 hours ago]
First reported Aug 28 2014 - Updated Aug 28 2014 - 2 reports

Online: Old Spice ALS Ice Bucket Challenge

Old Spice's Isaiah Mustafa takes on the ALS Ice Bucket Challenge - with a twist. Agency: Wieden + Kennedy, Portland.Category: Cosmetics & toiletriesClient: Old SpiceAgency: Wieden + Kennedy, PortlandCountry: United States of AmericaExecutive Creative ... [Published Coloribus.com - Aug 28 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

Could You Get Everyone In Union Square To Shut Up For Free U.S. Open Tickets?

New York City isn't a place known for its tranquility. People yell here . So much so that's it's a quotable cliche . So how hard would it be to get everyone in Union Square, one of the city's busiest gathering places, to be quiet?That's what Heineken ... [Published Fast Company - Aug 27 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

Celebrating 25 years of M&M with Carlsberg's Jens Jermiin

Feature Celebrating 25 years of M&M with Carlsberg's Jens Jermiin27 August 2014Jens Jermiin , VP group digital, media and creative content production at Carlsberg Breweries discusses the last 25 years of his career from his first job working as a beer ... [Published M&M Europe - Aug 27 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

TV ad: ESPN: Different Ways In

For the first season of the College Football Playoff, it's not just the players upping their games. The fans, coaches, bands, cheerleaders and even mascots are all taking it to the next level as well. "Different Ways In" shows all of the different ways ... [Published Best ads - Aug 27 2014]
First reported Aug 27 2014 - Updated Aug 27 2014 - 1 reports

Dodge: Don't Touch My Dart Digital Experience

Touch Craig Robinson's Dart and Bad Things Will HappenComedian Now Gets Mad at You in New Dodge Interactive ExperienceEditor's PickWieden + Kennedy Portland continues the comedic fun, interactive-style, with Craig Robinson in the latest component its ... [Published Creativity - Aug 27 2014]
First reported Aug 26 2014 - Updated Aug 26 2014 - 1 reports

New Yorkers Try to Quiet Union Square from a U.S. Open Umpire's Chair in Heineken Stunt

Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players.As part of its sponsorship of the U.S. Open, which began Monday, Heineken ... [Published Adweek Online - Aug 26 2014]
First reported Aug 26 2014 - Updated Aug 26 2014 - 1 reports

Honda ‘Hot And Cold’ Film Shows Cars Tested in Extreme Conditions

Honda’s latest campaign, ‘ Hot and Cold ‘, promotes the car manufacturer’s popular Civic model and its dedication to testing when producing new vehicles. The campaign shows that they go to really dramatic lengths in order to test their cars.The pan-European, ... [Published PSFK - Aug 26 2014]
First reported Aug 26 2014 - Updated Aug 26 2014 - 1 reports

Ad of the Day: Honda - Hot & Cold

As a temperature dial is turned, a correlating vignette rotates to show an abandoned car and bleached skeleton out in a desert - heated by an oven grill - transformed into a scene of Arctic iciness and back. The premise is that the Civic is reliable in ... [Published The Drum - Aug 26 2014]
First reported Aug 25 2014 - Updated Aug 26 2014 - 2 reports

180 Amsterdam appoints Armistead as head of planning

AMSTERDAM – Strategic expert Ben Armistead has been appointed to Head of Planning at 180 Amsterdam, on the back of the agency’s recent high profile work for world-leading brands such as Qatar Airways, PlayStation, DHL and REPLAY.British-born Armistead ... [Published Adobo Magazine - Aug 26 2014]

Quotes

Cook commented: "I'm delighted to become Selesti's head of digital marketing, and I’m equally excited to become part of their vibrant team. Selesti has produced excellent work and already boasts some impressive clients, I'm looking forward to making my contribution towards their continued success, the success of their clients and the Selesti team."
...millennial generation; their authenticity is what makes them stand apart in today's complex world," said Stephen Sunnucks, Gap global president. "Gap has always stood for individuality and being your most authentic self. By challenging the idea of what it means to dress normal, we hope to inspire confidence in everyone's own personal style."
...We believe everyone who watches them will identify with one or more of the characters," said Seth Farbman, Gap Global Chief Marketing Officer. "We were thrilled to work with David Fincher, one of the greats of modern American cinema and a superb storyteller.  His highly detailed and authentic style resonates with the Gap brand and these films truly bring to life what our Dress Normal message means."
Again, the press release explains: " 'Dress Normal' boldly instructs individuals to shape their own authentic, personal style—and intentionally challenges every one of us to dress for ourselves."

More Content

All (153) | News (144) | Reports (0) | Blogs (9) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
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People on the move: hires and departures at ASO... [Published The Drum - 13 hours ago]
W+K and David Fincher make ‘Dress Normal’ sexy ... [Published More About Advertising - 16 hours ago]
Cossette Quebec gets to the heart of butter [Published More About Advertising - 16 hours ago]
Gap returning to television with ‘Dress Normal’... [Published Fast Moving - 16 hours ago]
David Fincher Does His Version Of Normal For Th... [Published Fast Company - Aug 28 2014]
5 Agencies Try Hands At Magazine Publishing [Published NetNewsCheck - Aug 28 2014]
CITIZEN to launch its first global brand statem... [Published Dubai PR Network - Aug 28 2014]
GAP Launches Bold New Films, Directed by David ... [Published Yahoo! Finance - Aug 28 2014]
Online: Old Spice ALS Ice Bucket Challenge [Published Coloribus.com - Aug 28 2014]
TV ad: Old Spice: Old Spice ALS Ice Bucket Chal... [Published Best ads - Aug 28 2014]
Could You Get Everyone In Union Square To Shut ... [Published Fast Company - Aug 27 2014]
Celebrating 25 years of M&M with Carlsberg's Je... [Published M&M Europe - Aug 27 2014]
TV ad: ESPN: Different Ways In [Published Best ads - Aug 27 2014]
Dodge: Don't Touch My Dart Digital Experience [Published Creativity - Aug 27 2014]
New Yorkers Try to Quiet Union Square from a U.... [Published Adweek Online - Aug 26 2014]
Honda ‘Hot And Cold’ Film Shows Cars Tested in ... [Published PSFK - Aug 26 2014]
Ad of the Day: Honda - Hot & Cold [Published The Drum - Aug 26 2014]
Heineken continues to encourage people to 'Open... [Published The Drum - Aug 26 2014]
180 Amsterdam appoints Armistead as head of pla... [Published Adobo Magazine - Aug 26 2014]
TV May Get You Eyeballs, But True Engagement is... [Published Business 2 Community - Aug 25 2014]
Gap's New Celebrity Ads Tell Us to 'Dress Norma... [Published Adweek Online - Aug 25 2014]
180 Amsterdam appoints Ben Armistead as head of... [Published The Drum - Aug 25 2014]
Ice-Bucket Challenge hits Asia's media industry [Published Campaign Asia-Pacific - Aug 25 2014]
Branding should ‘pull,’ not ‘push’ [Published Philippine Daily Inquirer - Aug 24 2014]
Amid Faltering Sales, Gap Launches 'Dress Norma... [Published Media Post - Aug 22 2014]
Deutsch LA Hires Zach Gallagher as EVP Director... [Published Little Black Book - Aug 22 2014]
Ogilvy N.Y. Wins Coke Zero [Published Adweek Online - Aug 22 2014]
Goldfishes, Casseroles and Kia's Weird Science:... [Published Unruly - Aug 22 2014]
Live blog: Friday, August 22 [Published Mumbrella - Aug 21 2014]
W+K NY Gets Super ‘Normal’ for Gap [Published Media Bistro - Aug 21 2014]
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Vadio picks up $2 mln seed [Published PE Hub Blog - Aug 14 2014]
Vadio said Thursday that it has received $2 million in seed funding round. The investors included Ed Wilson, former president of NBC Enterprises; Robin Richards, former CEO of Vivendi Universal Net USA ; Marc Geiger, co-founder of Lollapalooza and ...
Artist Ryan Heshka's "Mean Girls Club Exhibition" [Published Boing Boing - Jun 13 2014]
Ryan Heshka announces his first solo art installation project, presented by the Wieden + Kennedy Gallery in Portland, Oregon. "For this show, Heshka resurrects his Mean Girls characters: a band of vicious female hoodlums devoid of morality but oozing ...
Ad Firm Designs a Fun Office for Grownups [Published Mashable! - Jun 12 2014]
Credit Google with turning the workplace into a gigantic dorm room. After the tech giant opened its Googleplex in 2006, seemingly every startup and creative agency tore down walls and installed a foosball table. But does an office have to look ...
Weight Watchers Selects Creative Powerhouse Wie... [Published PR Newswire: Entertainment & Media - Apr 21 2014]
NEW YORK, April 21, 2014 /PRNewswire/ -- Weight Watchers International, Inc. (NYSE: WTW) today announced that Wieden+Kennedy has been selected in the U.S. to take the lead in redefining the brand, building the brand strategy and developing creative ideas ...
Beer Is About to Invade Your Snapchat [Published The Curious Capitalist - Apr 08 2014]
Marketers are taking a growing interest in the ephemeral messaging service Snapchat, using it to debut new sandwiches and offer customers exploding coupons . Now beer manufacturer Heineken has devised a way to make disappearing images engaging. The ...
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