Wieden+Kennedy

Type: Company
Name: Wieden+Kennedy
First reported 10 hours ago - Updated 10 hours ago - 1 reports

Think you own your brand? Think again

Share this article:Sander A. FlaumWho owns a brand? Lawyers will tell you it's a matter of copyright and trademarks. But that's bull. Your customers own your brand—100%. Every little bit. When consumers think of BMW, they're believing that if only they ... [Published Medical Marketing And Media - 10 hours ago]
First reported Jul 31 2014 - Updated Jul 31 2014 - 1 reports

We Hear: W+K Signs S7 Airlines

While the agency’s official comment is “no comment”, an anonymous tipster can confirm today that Wieden+Kennedy‘s newest client is S7, formerly known as Siberia Airlines.Never heard of it? It’s the largest domestic airline in Russia, or the equivalent ... [Published Media Bistro - Jul 31 2014]
First reported Jul 31 2014 - Updated Jul 31 2014 - 1 reports

TV ad: Citizen Watches: Better Start Now

Wieden + Kennedy, Amsterdam and Tokyo have launched this spot for Citizen Watches taking you through the history of watchmaking.Credits Other creditsAccount Director: Kensuke SuemasaAccount Manager: Yoshiko AmanoEditor: Kevin Whelan ... [Published Best ads - Jul 31 2014]
First reported Jul 31 2014 - Updated Jul 31 2014 - 1 reports

Want a Better Agency Culture? Do Better Work.

Page 1 of 1 by Wade DeversCulture. I hear that word all the time and, quite frankly, I’m getting really tired of it. But the reason I’m getting tired of it is because when people talk about “agency culture,” they seem to leave out the very thing that ... [Published Communication Arts Network - Jul 31 2014]
First reported Jul 30 2014 - Updated Jul 30 2014 - 1 reports

Different Takes On--and Picks For--The Most Next Winner

While AICP Next Awards judging chair Gerry Graf, founder and chief creative officer of Barton F, Graf 9000--along with Next jury presidents Rob Reilly of McCann (Integrated Campaign jury president), Mark Waites of Mother (Experiential), Colleen DeCourcy ... [Published ShootOnline - Jul 30 2014]
First reported Jul 30 2014 - Updated Jul 30 2014 - 1 reports

Hollywood marketing agency BLT launches ad division, Translation adds two more top creatives

Half the world says the future is ‘content,’ the other half that it’s video. In reality the two seem to mean the same thing. And it’s opening the doors of adland to some new-style agencies.One such is LA-based BLT+, a new division of long-established ... [Published More About Advertising - Jul 30 2014]
First reported Jul 29 2014 - Updated Jul 29 2014 - 1 reports

TV & Cinema: The Baddest

In the NBA, the best comes and goes. The best can change every year. But the baddest? Thatâs a title for life. And thatâs what Kevin Durant has.Category: SportswearClient: NikeAgency: Wieden + Kennedy, PortlandProduction: Imperial WoodpeckerCountry: United ... [Published AdvertoLog - Jul 29 2014]
First reported Jul 29 2014 - Updated Jul 29 2014 - 1 reports

'Normal' people don't love advertising

When it comes to media and advertising consumption, the denizens of ad land aren't normal. While the rest of the world does everything it can to avoid pre-rolls and 60-second TV spots—however creative they might be—those employed by the advertising and ... [Published StopPress New Zealand - Jul 29 2014]
First reported Jul 29 2014 - Updated Jul 29 2014 - 1 reports

Barton F. Graf 9000 Hires Kaplan, Translation Adds Creative Duo and More

Nick KaplanBarton F Graf 9000 has hired Nick Kaplan as a creative director. Kaplan joins Barton from Wieden + Kennedy N.Y. where he worked on Equinox, Southern Comfort and ESPN. His previous agencies include the former Amalgamated (Silver & Partners) ... [Published Advertising Age - Jul 29 2014]
First reported Jul 28 2014 - Updated Jul 28 2014 - 1 reports

Today in Rock: July 28

Today in music history:There were several significant events on this day between the years 1962 and 2004.On this day in 1962 future singer, TV writer and actress Rachel Sweet is born in Akron, Ohio. Also on this day Tommy Roe's “Sheila” enters the c ... [Published Examiner.com - Jul 28 2014]
First reported Jul 25 2014 - Updated Jul 25 2014 - 1 reports

Commercial Emmy: Nominee Feedback

There’s recent and deeper historical perspective to be had regarding the primetime commercial Emmy Award compliments of, respectively, director Nicolai Fuglsig of MJZ, and David Lubars who’s chief creative officer of BBDO Worldwide and chairman of BBDO ... [Published ShootOnline - Jul 25 2014]
First reported Jul 25 2014 - Updated Jul 25 2014 - 1 reports

Outdoor ad: Heineken: The Payphone

In this social experiment, comedian Fred Armisen anonymously calls a payphone across the street from the Comedy Cellar in NYC. Those who were brave enough to answer the call and walk into the unknown were rewarded with an unique experience. Heineken is ... [Published Best ads - Jul 25 2014]

Quotes

"Our survey, ‘How in Love with Advertising are you?’, aims to discover if those in ad land are  really influenced by their own consumption habits, rather than how regular New Zealanders consume media in 2014,” he said in a release."
...widely adopted as leading brands and agencies seek to extend the reach of their digital campaigns," said Diaz Nesamoney, founder and CEO, Jivox. "Yet what many advertisers fail to realize is that today almost a third of interactive ads render as static fallbacks on mobile devices, which means media ROI is negatively impacted as well as performance KPIs. With the Jivox IQ ad platform, this problem completely disappears. Brands and agencies can confidently run their most creative ad campaigns at scale, knowing they will engage customers on every screen."
"It's certainly not as critical as it once was," says Bruce Fisher, an architect in the New York firm Kohn Pedersen Fox Associates. "What's becoming more important is the breadth of the floor, and as much visual continuity as possible so you can see someone all the way across the floor. It's not about Big Brother, but more about staying involved and knowing what's going on."

More Content

All (145) | News (135) | Reports (0) | Blogs (10) | Audio/Video (0) | Fact Sheets (0) | Press Releases (0)
sort by: Date | Relevance
Think you own your brand? Think again [Published Medical Marketing And Media - 10 hours ago]
We Hear: W+K Signs S7 Airlines [Published Media Bistro - Jul 31 2014]
TV ad: Citizen Watches: Better Start Now [Published Best ads - Jul 31 2014]
Want a Better Agency Culture? Do Better Work. [Published Communication Arts Network - Jul 31 2014]
Different Takes On--and Picks For--The Most Nex... [Published ShootOnline - Jul 30 2014]
Hollywood marketing agency BLT launches ad divi... [Published More About Advertising - Jul 30 2014]
TV & Cinema: The Baddest [Published AdvertoLog - Jul 29 2014]
Heineken Enlists Fred Armisen [Published Media Post - Jul 29 2014]
'Normal' people don't love advertising [Published StopPress New Zealand - Jul 29 2014]
Barton F. Graf 9000 Hires Kaplan, Translation A... [Published Advertising Age - Jul 29 2014]
Survey Shows Multi-Screen Ad Investment to Skyr... [Published Wall Street Select - Jul 28 2014]
CITIZEN to launch its first global brand statem... [Published AndhraNews.net - Jul 28 2014]
Brothers and Sisters founder Andy Fowler picks ... [Published More About Advertising - Jul 28 2014]
Today in Rock: July 28 [Published Examiner.com - Jul 28 2014]
Designing a Better Office Space [Published Yahoo! Maktoob News - Jul 26 2014]
Commercial Emmy: Nominee Feedback [Published ShootOnline - Jul 25 2014]
Heineken seeks to dial up local adventures in s... [Published Mobile Marketer - Jul 25 2014]
Brave New Marketing World: From Chaos to Order [Published Huffington Post - Jul 25 2014]
Outdoor ad: Heineken: The Payphone [Published Best ads - Jul 25 2014]
Better Starts Now at Citizen [Published WatchPro - Jul 24 2014]
CP+B Names New VP/Director of Invention [Published Media Bistro - Jul 24 2014]
The Evolution of Product Design As Told By Citi... [Published Fast Company - Jul 24 2014]
Citizen campaign urges people to 'make somethin... [Published Brand Republic - Jul 24 2014]
W+K Tokyo Travels Through Time for Citizen Watch [Published Little Black Book - Jul 24 2014]
CITIZEN to launch its first global brand statem... [Published Yahoo! Finance - Jul 24 2014]
Heineken challenges US consumers to step into t... [Published Popsop.com - Jul 24 2014]
Wieden+Kennedy unveils sexy Chambord TV debut [Published More About Advertising - Jul 24 2014]
NEW! Heineken, Fred Armisen Offer New Yorkers '... [Published Media Post - Jul 23 2014]
Heineken® Interrupts Routines This Summer [Published TickerTech.com - Jul 23 2014]
Paul Simons: can Tesco’s new boss avoid that ic... [Published More About Advertising - Jul 23 2014]
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Blogs

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Artist Ryan Heshka's "Mean Girls Club Exhibition" [Published Boing Boing - Jun 13 2014]
Ryan Heshka announces his first solo art installation project, presented by the Wieden + Kennedy Gallery in Portland, Oregon. "For this show, Heshka resurrects his Mean Girls characters: a band of vicious female hoodlums devoid of morality but oozing ...
Ad Firm Designs a Fun Office for Grownups [Published Mashable! - Jun 12 2014]
Credit Google with turning the workplace into a gigantic dorm room. After the tech giant opened its Googleplex in 2006, seemingly every startup and creative agency tore down walls and installed a foosball table. But does an office have to look ...
Weight Watchers Selects Creative Powerhouse Wie... [Published PR Newswire: Entertainment & Media - Apr 21 2014]
NEW YORK, April 21, 2014 /PRNewswire/ -- Weight Watchers International, Inc. (NYSE: WTW) today announced that Wieden+Kennedy has been selected in the U.S. to take the lead in redefining the brand, building the brand strategy and developing creative ideas ...
Beer Is About to Invade Your Snapchat [Published The Curious Capitalist - Apr 08 2014]
Marketers are taking a growing interest in the ephemeral messaging service Snapchat, using it to debut new sandwiches and offer customers exploding coupons . Now beer manufacturer Heineken has devised a way to make disappearing images engaging. The ...
Beer Is About to Invade Your Snapchat [Published TIME.com - Apr 08 2014]
Marketers are taking a growing interest in the ephemeral messaging service Snapchat, using it to debut new sandwiches and offer customers exploding coupons . Now beer manufacturer Heineken has devised a way to make disappearing images engaging. The ...
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